By Jason Jones | The Athletic, 2026-05-24 16:29:49
谢伊·吉尔杰斯-亚历山大 (Shai Gilgeous-Alexander) 对走上罚球线的偏爱曾备受赞誉。但这也同样被指责为篮球运动的弊端，因为他被贴上了善于夸大身体接触的标签，从而频繁获得罚球机会。
在对阵圣安东尼奥马刺的三场西部决赛中，这位俄克拉荷马雷霆队的后卫兼新科 NBA MVP 共尝试了 27 次罚球，仅失手一次，并在周五第三场的胜利中 12 罚全中。在对阵菲尼克斯太阳队的四场比赛中，吉尔杰斯-亚历山大共罚球 49 次（罚中 44 球），其中包括第一场 17 罚 15 中的表现；而在对阵洛杉矶湖人队的四场比赛中，他罚球 34 次（罚中 27 球），其中包括在收官战中 15 罚 12 中。
每日幻想体育与博彩网站 Underdog 拿吉尔杰斯-亚历山大的名声开起了玩笑，并模仿经典桌游《手术手》(Operation)制作了一款名为《非道德篮球》(Unethical Hoops)的桌游。Underdog 甚至邀请了太阳队前锋狄龙·布鲁克斯 (Dillon Brooks) 来试玩这款游戏——在游戏中，玩家每次在棋盘上触碰到吉尔杰斯-亚历山大，蜂鸣器就会响起。
在能触发蜂鸣器响起的九个标签中，包括了“猛烈甩头”（Head Snap）、“主动前倾”（Lean In）、“别伸手”（Don’t Reach）和“踢腿”（Leg Kick）。
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Underdog 周五宣布，他们将送出 100 套《非道德篮球》桌游给参与抽奖活动的球迷。Underdog 还宣布，在西部决赛第三场比赛中，吉尔杰斯-亚历山大每在投篮尝试中摔倒一次，他们就会随机向一位球迷送出 100 美元。
“这提升了球迷之间的讨论热度，让这些话题更具探讨价值，”Underdog 高管发展主管迈克尔·波斯纳 (Michael Posner) 表示，“我们每天都会开个简会，探讨当下的流行趋势和正在发生的热点，然后构思一些有趣、聪明的方法，将这些故事生动地呈现出来并加以推广。”
亲自参与该项目的波斯纳表示，在俄克拉荷马城赢下第二场比赛之际推出这款游戏是个好时机。虽然吉尔杰斯-亚历山大在第二场中仅尝试了六次罚球，但那些查看技术统计的批评者们往往会首先关注他的罚球总数，以审视他从罚球线上获得了多少优势。
这款桌游是 Underdog 的最新推广活动，旨在将体育迷关注的热点话题转化为轻松幽默的调侃。今年三月，Underdog 曾因一幅壁画登上新闻，该壁画描绘了科比·布莱恩特 (Kobe Bryant) 向巴姆·阿德巴约 (Bam Adebayo) 传递火炬的画面——此前阿德巴约在对阵华盛顿奇才队的比赛中狂砍 83 分，超越了科比的 81 分，创下 NBA 历史单场第二高分。
作为吉尔杰斯-亚历山大在加拿大国家队的队友，布鲁克斯非常适合这次推广活动。布鲁克斯在游戏广告中自封为“反派”，他从未害怕过挑衅对手。在雷霆队横扫湖人队的第四场比赛中，他出现在场边观战，而他与自己多年来一直试图对抗的勒布朗·詹姆斯 (LeBron James) 之间的微妙关系，使他因嘲讽对手而成为了网络上疯传的表情包。
“我们之前做过一些小尝试，以此来摸索如何积累这方面的经验，而这次可以说是一次更大规模的动作，”波斯纳说道，“我们投入了巨大的精力。我们必须去研究如何制造一款桌游，创建了网站，制作了商业广告，并将其与促销活动结合起来。我们还成功联系到了布鲁克斯，他是最完美的‘反派’人选，而且我认为他非常擅长让事情变得更有趣。”
吉尔杰斯-亚历山大和雷霆队将于周日晚上与马刺队展开系列赛第四场的较量。
由生成式 AI 翻译，译文内容可能不准确或不完整，以原文为准。
点击查看原文：A Shai Gilgeous-Alexander version of Operation? Board game mocks ability to draw fouls
A Shai Gilgeous-Alexander version of Operation? Board game mocks ability to draw fouls
Shai Gilgeous-Alexander’s penchant for getting to the free-throw line has been praised. It’s also been cited as what’s wrong with basketball, as he’s been labeled a player who embellishes contact, resulting in opportunities at the free-throw line.
In three Western Conference finals games against the San Antonio Spurs, the Oklahoma City Thunder guard and reigning NBA MVP has attempted 27 free throws; he’s only missed once and made all 12 of his attempts in Friday’s Game 3 victory. In four games against the Phoenix Suns, Gilgeous-Alexander attempted 49 free throws (and made 44), including a 15-of-17 performance in Game 1, and in four games against the Los Angeles Lakers, he attempted 34 from the stripe (made 27), including a 12-for-15 effort in the closeout.
Daily sports fantasy and betting site Underdog is having fun with Gilgeous-Alexander’s reputation and created a board game called Unethical Hoops, based on the board game Operation. Underdog even called on Suns forward Dillon Brooks to play the game, in which each time a player touches Gilgeous-Alexander on the board, the buzzer sounds.
Among the nine labels that can trigger a buzzer are the “Head Snap,” the “Lean In,” the “Don’t Reach” and the “Leg Kick.”
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Underdog announced Friday it would give 100 Unethical Hoops games to fans who enter the contest to win them. Underdog also announced it would give $100 to a random fan each time Gilgeous-Alexander fell on a shot attempt in Game 3 of the Western Conference finals.
“It’s elevating the conversations that fans have that make things worth talking about,” said Michael Posner, head of executive development at Underdog. “We have sort of like a daily stand-up where we just reflect on the zeitgeist and what’s happening, and we ideate fun, clever ways to bring those stories to life and elevate them.”
Posner, who was hands-on with the project, said it was a good time to premiere the game with Oklahoma City winning Game 2. Gilgeous-Alexander only attempted six free throws in Game 2, but critics who check the box scores often look at his free-throw totals first to see how much of an advantage he gained from the charity stripe.
The board game is Underdog’s latest promotion in its efforts to take a hot topic among sports fans and have lighthearted fun with it. In March, Underdog was in the news for its mural depicting Kobe Bryant passing a torch to Bam Adebayo after Adebayo scored 83 points against the Washington Wizards, surpassing Bryant’s 81 for the second-most points in a game in NBA history.
Brooks, a teammate of Gilgeous-Alexander on the Canadian national team, was fitting for this promotion. Calling himself “the villain” in the game advertisement, Brooks has never been afraid to needle opponents, and his appearance courtside for Game 4 of the Thunder’s sweep against the Lakers and LeBron James — who Brooks has tried to antagonize for years — has made him a viral meme for trolling a rival.
“We’ve been doing some smaller things just to see how to build this muscle, and this was sort of like a bigger stunt, if you will,” Posner said. “A lot went into it. We had to go and figure out how to manufacture a board game. We created a website. We made a commercial. We tied it into promos. And we were able to get in touch with Dillon Brooks, who is the consummate villain and I think is quite good at making things more fun.”
Gilgeous-Alexander and the Thunder will play the Spurs in Game 4 of the series Sunday night.
By Jason Jones, via The Athletic