By Jason Jones | The Athletic, 2026-05-27 23:59:33

体育竞猜与范特西体育公司 Underdog Sports 收到了一封停止侵权函,起因是该公司的一项推广活动嘲讽了谢伊·吉尔杰斯-亚历山大 (Shai Gilgeous-Alexander) 频繁制造犯规的行为。
Underdog 推出了一款改编自经典桌游《人体手术》(Operation)的游戏。在这款游戏中,只要吉尔杰斯-亚历山大被碰到,代表犯规的蜂鸣器就会响起。这款游戏被命名为“不道德篮球”(Unethical Hoops)。在吉尔杰斯-亚历山大效力的俄克拉荷马城雷霆与圣安东尼奥马刺之间的西部决赛第三场期间,该公司举办了一场活动,免费赠送100套该游戏。
在一份日期为5月22日并由 The Athletic 获取的信函中,代表吉尔杰斯-亚历山大的 ArentFox Schiff 律师事务所律师埃里克·菲什曼 (Eric Fishman) 要求 Underdog “永久停止在任何及所有媒体中以任何形式使用吉尔杰斯-亚历山大先生的姓名、图像和肖像权 (NIL),包括但不限于您的网站(包括 Unethical Hoops 网站)、应用程序、社交媒体账号、数字营销与广告、推广邮件、推送通知、联盟营销或网红推广投放,以及任何实体商品,包括但不限于在 Unethical Hoops 网站上做广告的这款桌游。”
信中还要求销毁所有该款桌游,且 Underdog 在未获得授权的情况下不得使用吉尔杰斯-亚历山大的姓名、图像或肖像。Underdog 拒绝就此信函发表评论。
菲尼克斯太阳前锋狄龙·布鲁克斯 (Dillon Brooks) 在 Unethical Hoops 网站和社交媒体上的广告中试玩了这款游戏。截至周三晚间,该网站仍处于在线状态。
在雷霆队力争卫冕 NBA 总冠军的过程中,吉尔杰斯-亚历山大走上罚球线的超强能力一直是一个讨论热点。他被指责刻意骗犯规和假摔,一些人甚至质疑他的打法是否“道德”。在过去的四个赛季中(包括季后赛),他的罚球出手次数比排名第二的球员多了391次。
在本赛季早些时候,圣安东尼奥马刺球星维克托·文班亚马 (Victor Wembanyama) 开始使用这个词后,关于“道德”的讨论愈演愈烈。
在季后赛期间,这仍然是一个热门话题。SGA 今年季后赛至今已经命中了120个罚球,而运动战进球只有114个。媒体成员甚至试图统计吉尔杰斯-亚历山大为了制造犯规而摔倒了多少次。在第三场比赛期间,Underdog 举办的活动要求球迷在吉尔杰斯-亚历山大每次摔倒时,引用转发 X(原推特)上的一条帖子,以此获得赢取“不道德篮球”游戏的机会。
在西部决赛期间,吉尔杰斯-亚历山大在圣安东尼奥被问及关于球迷称他为“假摔者”的看法。
“这毫无影响,”吉尔杰斯-亚历山大说道。“既无法成为我的动力,也不会让我气馁。这是比赛的一部分。我已经应对这种声音很久了。我其实听不到这些,我只专注于球场上发生的事情。”
由生成式人工智能翻译,译文内容可能不准确或不完整,以原文为准。
点击查看原文:Shai Gilgeous-Alexander's lawyers issue cease and desist letter to Underdog Sports
Shai Gilgeous-Alexander’s lawyers issue cease and desist letter to Underdog Sports

Underdog Sports, a sports prediction market and fantasy sports company, received a cease and desist letter regarding a promotion making fun of Shai Gilgeous-Alexander’s efforts to draw fouls.
Underdog created a version of the board game Operation in which the buzzer went off for a foul anytime Gilgeous-Alexander was touched. The game was called Unethical Hoops, and the company had a contest to give away 100 copies of the game during Game 3 of the Western Conference finals between Gilgeous-Alexander’s Oklahoma City Thunder and the San Antonio Spurs.
In a letter dated May 22 and obtained by The Athletic, Eric Fishman of law firm ArentFox Schiff LLP, representing Gilgeous-Alexander, asked Underdog to “permanently cease and desist from any and all use of Mr. Gilgeous-Alexander’s NIL in any and all media, including but not limited to your website (including the Unethical Hoops Website), apps, social media accounts, digital marketing and advertisements, promotional emails, push notifications, affiliate or influencer placements, and any physical goods including but not limited to the board game advertised on the Unethical Hoops Website.”
The letter also asks that all board games be destroyed and that Underdog not use Gilgeous-Alexander’s name, image or likeness without his permission. Underdog declined to comment on the letter.
Phoenix Suns forward Dillon Brooks played the game in the ads that were on the Unethical Hoops website and social media. As of Wednesday evening, the website was still live.
Gilgeous-Alexander’s prowess getting to the free throw line has been a topic of discussion as the Thunder have worked to defend their NBA championship. He’s been accused of foul baiting and flopping, and some have questioned whether his style of play is “ethical.” In the last four seasons, including the playoffs, he has attempted 391 more free throws than the next-closest players.
The ethical discussion picked up after San Antonio star Victor Wembanyama started using the term earlier this season.
That’s still a topic during the playoffs. SGA has made 120 free throws this postseason, compared to 114 field goals. Media members have even tried to count how many times Gilgeous-Alexander falls in an attempt to draw fouls. The Underdog contest during Game 3 asked fans to quote a post on X every time Gilgeous-Alexander fell for a chance to win the Unethical Hoops game.
Gilgeous-Alexander was asked in San Antonio during the Western Conference finals about fans calling him a “flopper.”
“It does nothing,” Gilgeous-Alexander said. “Doesn’t fuel me, doesn’t discourage me. It’s part of the game. I’ve been dealing with it a long time. I don’t really hear it. I’m focused on what’s going on on the court.”
By Jason Jones, via The Athletic