马刺对阵尼克斯总决赛G3创28年来NBA总决赛第三场收视最高纪录
By Darnell Mayberry | The Athletic, 2026-06-11 00:00:36
根据周三公布的数据，NBA总决赛第三场（G3）吸引了超过四分之一个世纪以来总决赛G3的最大电视观众群，在ABC和ESPN平台上的平均收视人数达到2380万，并在美东时间晚上11:15达到2630万的峰值。
这场对决是纽约尼克斯与圣安东尼奥马刺之间竞争激烈的系列赛的一部分，它成为了自1998年以来收视率最高的总决赛G3。1998年，芝加哥公牛在迈克尔·乔丹 (Michael Jordan) 代表芝加哥夺冠的最后一舞中对阵犹他爵士。
2026年NBA总决赛圣安东尼奥马刺与纽约尼克斯的第三场对决，创下了28年来（自1998年公牛对阵爵士以来）NBA总决赛G3的最高收视纪录，在ABC和ESPN上的平均收视人数达到2380万。观众人数在美东时间晚上11:15达到2630万的峰值。
第四场…… pic.twitter.com/ollFW3O0nF
— NBA公关部 (@ NBAPR) 2026年6月10日
这一收视数字相比近年的总决赛转播有了显著增长，凸显了全美对联盟总冠军系列赛关注度的回升。第一场（G1）的收视率比2025年总决赛揭幕战增长了90%。
收视率的飙升反映了该系列赛由球星驱动的吸引力。系列赛由维克托·文班亚马 (Victor Wembanyama) 和杰伦·布伦森 (Jalen Brunson) 领衔，他们奉献了近年来最引人入胜的季后赛对决之一。文班亚马的全球知名度以及布伦森作为纽约当家球星的崛起，帮助该系列赛突破了传统的NBA受众群体。美国总统唐纳德·特朗普 (Donald Trump) 现场观看了第三场比赛，成为首位现场观看总决赛的现任美国总统。
联盟对这组对决进行了大力宣传，而比赛也持续奉献着胶着的收官阶段和比赛后期的戏剧性场面。
前三场比赛过后，总决赛的特点是分差极小。前三场对决的总分差仅为15分，这凸显了双方球队之间势均力敌的竞争态势，并随着系列赛的推进，帮助维持了全美范围内的持续关注。
第三场比赛尤其延续了这一趋势，让观众在深夜依然守在电视机前，并在晚上11点过后很久迎来了收视峰值。这一数字对联盟来说是一个重要的里程碑，多年来联盟一直试图将总决赛的收视率恢复到乔丹时代巅峰期的水平。
与1998年的对比对NBA来说具有象征意义，因为公牛与爵士之间的那届总决赛依然是联盟历史上最经典的系列赛之一，并以乔丹在第六场（G6）中迎着拜伦·拉塞尔 (Bryon Russell) 投进的夺冠绝杀球而画上完美句号。
随着系列赛依然竞争激烈，两支球队交替取得微弱的胜利，联盟有望继续从这一势头中受益。如果这一趋势得以保持，随着文班亚马的马刺与布伦森的尼克斯之间的对决继续吸引全美关注，总决赛可能会挑战更多尘封已久的收视基准。
由生成式 AI 翻译，译文内容可能不准确或不完整，以原文为准。
点击查看原文：Spurs-Knicks Game 3 is the most-watched NBA Finals Game 3 in 28 years
Spurs-Knicks Game 3 is the most-watched NBA Finals Game 3 in 28 years
Game 3 of the NBA Finals drew the largest television audience for a finals Game 3 in more than a quarter century, averaging 23.8 million viewers on ABC and ESPN platforms and peaking at 26.3 million at 11:15 p.m. ET, according to figures released Wednesday.
The matchup, part of a tightly contested series between the New York Knicks and San Antonio Spurs, became the most-watched finals Game 3 since 1998, when the Chicago Bulls faced the Utah Jazz in Michael Jordan’s final championship run with Chicago.
Game 3 of the 2026 NBA Finals between the San Antonio Spurs and New York Knicks was the most-watched NBA Finals Game 3 in 28 years (since Bulls/Jazz in 1998), averaging 23.8 million viewers on ABC and ESPN. The audience peaked with 26.3 million viewers at 11:15 p.m. ET.
Game 4… pic.twitter.com/ollFW3O0nF
— NBA Communications (@ NBAPR) June 10, 2026
The audience marked a significant increase from recent finals broadcasts, underscoring a rebound in national interest for the league’s championship series. Viewership for Game 1 was up 90 percent over the 2025 finals opener.
The surge in viewership reflects the star-driven appeal of the series, headlined by Victor Wembanyama and Jalen Brunson, who have delivered one of the most compelling playoff duels in recent memory. Wembanyama’s global profile and Brunson’s rise as a marquee New York star have helped the series break through beyond traditional NBA audiences. President Donald Trump became the first sitting U.S. president to attend a finals game, taking in Game 3.
The league has leaned heavily into the matchup, which has consistently produced close finishes and late-game drama.
Through three games, the finals have been defined by razor-thin margins. The first three contests were decided by a combined 15 points, underscoring the competitive balance between the teams and helping fuel sustained national interest as the series has progressed.
Game 3 in particular continued that trend, keeping viewers engaged deep into the night and delivering a peak audience well past the 11 p.m. hour. The number represents a significant milestone for the league, which has spent years trying to rebuild finals viewership to levels last seen during the peak of the Jordan era.
The 1998 comparison carries symbolic weight for the NBA, as that finals series between the Bulls and Jazz remains one of the most iconic in league history, capped by Jordan’s title-winning shot over Bryon Russell in Game 6.
With the series still tightly contested and both teams trading narrow victories, the league is poised to continue benefiting from the momentum. If the trend holds, the finals could challenge additional long-standing viewership benchmarks as the matchup between Wembanyama’s Spurs and Brunson’s Knicks continues to draw national attention.
By Darnell Mayberry, via The Athletic
