By Rhyma Castillo, Staff Writer | San Antonio Express-News (SAEN), 2026-05-07 13:48:01
1999年6月25日，在马刺队于纽约以 78-77 击败尼克斯队夺得 NBA 总冠军后，圣安东尼奥马刺队的球迷们驾车穿过圣安东尼奥市中心，鸣响喇叭并挥舞旗帜。
H-E-B 深知，在圣安东尼奥，马刺队的季后赛胜利只有在全城喇叭齐鸣时才算正式“落槌”。
这家总部位于圣安东尼奥的零售商发布了一则新广告，自豪地展示了圣城（Alamo City）延续数十年的传统——在马刺队季后赛获胜后上街鸣笛。
“马刺大家庭，咱们街上见！#GoSpursGo，”该商店代表在周三的一条社交媒体帖子中写道。该帖子包含了一段视频广告，画面中一队 H-E-B 商业送货卡车随着收音机里马刺队季后赛获胜的播报声齐声鸣笛。
商业卡车低沉的鸣笛声与轿车喇叭的合奏交织在一起，其中包括一辆载着一家四口的汽车。这家人全身穿着马刺队的球迷装备，挥舞着拳头大喊“Go Spurs Go!”，声音与成百上千辆汽车的鸣笛声交相辉映。
延伸阅读： 马刺对阵森林狼：第三场取胜关键
在这张1999年6月18日的资料照片中，马刺队季后赛获胜后，一名球迷在康默斯街（Commerce Street）巡游鸣笛时从车窗探出身子呐喊。
根据《快报》(Express-News) 体育记者洛恩·陈 (Lorne Chan) 在2017年5月发布的一篇 NBA 博客文章显示，这一传统始于1999年6月马刺队夺得队史首冠之后。
从阿拉莫穹顶球馆 (Alamodome) 涌出的狂热球迷与更多驾车前往市中心的球迷汇合，助长了庆祝气氛。这种“力量倍增器”效应从此在马刺队的每一次季后赛胜利后都会震撼圣安东尼奥的街道。
“在圣安东尼奥市中心的庆祝活动既不‘快速’也不‘狂野’，”洛恩·陈写道，“汽车挤满了中间车道，并在红绿灯处减速以延长鸣笛时间。他们其实是在‘求堵车’。”
延伸阅读： 斯蒂芬·卡斯尔 (Stephon Castle) 如何阻止森林狼队“戏耍”马刺队
马刺大家庭，咱们街上见！@ spurs #GoSpursGo pic.twitter.com/mxxcAqTkMt
— H-E-B (@ HEB) 2026年5月7日
由生成式 AI 翻译，译文内容可能不准确或不完整，以原文为准。
点击查看原文：H-E-B ad hypes San Antonio Spurs playoff honking tradition
H-E-B ad hypes San Antonio Spurs playoff honking tradition
San Antonio Spurs fans drive through downtown San Antonio on June 25, 1999, honking horns and waving banners after the Spurs beat the Knicks 78-77 in New York to win the NBA Championship.
H-E-B knows that in San Antonio, a Spurs playoff win isn’t official until the citywide horn section clocks in.
A new ad from the San Antonio-based grocer proudly puts the decades-old Alamo City tradition — going honking after a Spurs playoff win — on full display.
“See y’all out there @spurs family! #GoSpursGo,” store reps wrote in a Wednesday post to social media. The post included the video advertisement, which featured a fleet of H-E-B commercial delivery trucks honking along to a Spurs playoff win announcement over the radio.
Those baritone commercial truck honks were joined by a chorus of car horns, including from a vehicle carrying a family of four. The small family was decked out in full Spurs fan gear, pumping their fists as they shouted “Go Spurs Go!” along with what sounded like hundreds of other cars.
ALSO READ: Spurs vs. Timberwolves: Game 3 Keys to Victory
In this June 18, 1999, file photo, a fan screams out the window of a car cruising and honking down Commerce Street after a Spurs playoff victory.
The tradition began in June 1999 after the Spurs’ first-ever championship win, according to a May 2017 NBA blog post from Express-News sports writer Lorne Chan.
Frenzied fans leaving the Alamodome merged with more fans driving downtown to feed the festivities. The result was a force multiplier that’s been shaking the streets of San Antonio after each Spurs playoff win ever since.
“Celebrating in downtown San Antonio is neither fast nor furious,” Chan wrote. “Cars clog up the middle lanes and slow down at lights to prolong the honking. They’re trying to get stuck in traffic.”
ALSO READ: How Stephon Castle prevented Wolves from ‘punking’ Spurs
See y’all out there @ spurs family! #GoSpursGo pic.twitter.com/mxxcAqTkMt
— H-E-B (@ HEB) May 7, 2026
By Rhyma Castillo, Staff Writer, via San Antonio Express-News