1999-06-22, By Jerry Briggs
媒体狂欢是总决赛的必备元素 - 但一些球员发现压力难以承受
周一,在麦迪逊广场花园外的街道上,一位老妇人对着另一位女士破口大骂。
显然,当天的喧嚣对她来说太过分了,于是她朝最近的目标发泄了几句脏话。
路过的人几乎都没有转头,只有几个人忍俊不禁地笑了笑。这都是大都市生活的一部分,这里有数百万人生活、工作,每天都在努力应对城市丛林。
在 NBA 总决赛中打球也可能相当繁忙。
据统计,大约 1500 名记者涌入马刺队和纽约尼克斯队的系列赛。
不同的是,如果一个球员在心理上崩溃,无法应对人群般的采访,他们需要为此付出代价。
问问尼克斯队前锋拉里·约翰逊(Larry Johnson) 就知道了,他周日因为拒绝参加 30 分钟的媒体采访,并对联盟公关部门的一名女性成员破口大骂,被罚款 25,000 美元。联盟还因尼克斯队未让约翰逊接受采访,对他们罚款 25,000 美元。
总的来说,马刺队周一对罚款的反应是,虽然他们理解约翰逊的沮丧,但他们支持联盟的立场。
马刺队后卫马里奥·埃利(Mario Elie) 在上午的投篮训练结束后,最初和记者们开玩笑说:“你们真是一群麻烦精。”
但他推测,约翰逊的怒火更多地与他的膝盖伤势、他 15 投 3 中的糟糕表现以及尼克斯队在第三场之前以 0 比 2 落后有关。
埃利说:"当你输球并且受伤的时候,真的很沮丧。你知道,LJ 还没有完全康复,他被问了很多问题。那家伙是个战士。你要尊重他甚至愿意上场(比赛)。”
在总决赛中,球员们每天都面临着记者们的围追堵截。
当同一个问题被问了几次时,他们就会感到沮丧。这是不可避免的,因为有些记者可能离最初的对话距离太远。然后,当他们能与球员面对面时,同样的问题又被问了一遍。
埃利被媒体普遍认为是联盟中最配合的球员之一,他说在冠军争夺战中需要耐心。
埃利说:“媒体有时确实会让人沮丧。他们总是在问同样的问题:'你会怎么做不同?'你必须对他们有点耐心。”
纽约的小报刊登了关于约翰逊发脾气的头条新闻。《纽约每日新闻》的封底标题是:“LJ 的 50G 怒火”。《每日新闻》的一位专栏作家写道:“在拉里的世界里,媒体是一个特别低等的物种。”
马刺队的一位替补前锋马利克·罗斯(Malik Rose) 说,他认为对约翰逊的罚款可能 “有点过分”。但总的来说,马刺队并没有为约翰逊的行为辩护。
埃利说:“当你输球的时候,你就会有点沮丧。那是 LJ 的问题。我无法控制。这是我们所有人都要面对的。这是总决赛的一部分。你知道,你想要曝光率,你想要出现在黄金时段。这就是总决赛的意义所在,处理好(媒体)。处理好街上的人。酒店工作人员。这是工作的一部分。”
媒体与 NBA 球员和管理人员之间的紧张关系相当普遍。
一位资深记者说:“你会听到有人说,‘滚出我们视线’,或诸如此类的话。有时是时间和地点的问题。是情况使然。我会为我们的职业辩护。但(所有的记者)并没有相同的经历、训练、专业知识。他们的目标也不相同。”
周一上午,NBA 授予西雅图超音速队后卫赫西·霍金斯(Hersey Hawkins) 运动精神奖。联盟和许多媒体认为,大多数 NBA 球员都像霍金斯一样,举止得体,意识到了公众的看法。
霍金斯说:“我一直很自豪,努力以一种不会让我的球队失望、不会让 NBA 失望以及不会让我家人失望的方式表现自己。”
在季后赛中,那些越线并违反联盟规则的球员很快就被处理了。
联盟对洛杉矶湖人队中锋沙奎尔·奥尼尔(Shaquille O’Neal) 罚款 7500 美元,因为他对西部半决赛第一场比赛结束时的一名裁判出言不逊。联盟还因约翰逊在东部决赛中两次缺席媒体采访而对他罚款 10,000 美元。
埃利说:“很多媒体人士都想听听某些球员怎么说。拉里·约翰逊是他们球队的重要组成部分。人们想听听他的意见。他们想知道他心里在想什么。这就是总决赛的意义所在。你会有来自世界各地的(媒体)人士想要认识你。这是你的工作的一部分。”
点击查看原文:Media circus a Finals essential - But some players find pressure to be difficult
Media circus a Finals essential - But some players find pressure to be difficult
On the street outside Madison Square Garden on Monday, an elderly lady cursed at another woman.
Apparently, the hustle and bustle of the day was too much for her, so she unleashed a few obscenities at the nearest target.
People passing by barely turned their heads. A few grinned in amusement. It’s all a part of life in the big city, where millions live and work and try to cope with the urban jungle each day.
Playing in the NBA Finals can get pretty hectic, too.
At last count, about 1,500 journalists had descended on the series between the Spurs and the New York Knicks.
The difference is, if a player melts down mentally and can’t deal with the mob-scene interviews, there are consequences to pay.
Just ask Knicks forward Larry Johnson, who was fined $25,000 Sunday for failing to participate in all of a 30-minute media session and then cursing at a female member of the league’s public-relations staff. The league also fined the Knicks $25,000 for failing to make Johnson available for interviews.
For the most part, the Spurs reacted to the fine Monday by saying while they understood Johnson’s frustrations, they supported the league’s stance.
Initially, Spurs guard Mario Elie joked about it with reporters after the morning shootaround, saying, “Y’all are a pain.”
But he speculated that Johnson’s tirade had more to do with his knee injury, his 3-for-15 shooting and the Knicks’ 0-2 deficit in the series going into Game 3 .
“It’s frustrating when you’re losing and you’re hurting,” Elie said. “You know, LJ is not 100 percent and he’s getting a lot of questions. That guy is a warrior. You got to give him respect for even going out there (to play).”
In the Finals, players are confronted by waves of reporters on a daily basis.
Frustration sets in for them when the same question is asked several times. It’s inevitable, because some reporters may be out of hearing distance from the initial conversation. Then when they can get face to face with the player, the same question is asked again.
Elie, generally viewed by the media as one of the most accommodating players in the league, said patience is required in the championship series.
“The media can get frustrating sometimes,” Elie said. “(They are) asking the same thing: ‘What you going to do different?’ You have to be a little patient with them.”
New York’s tabloids ran big headlines about Johnson’s outburst. “L.J.'s 50G TIRADE” was the message on the back page of the New York Daily News. “In Larry’s world,” wrote a Daily News columnist, “the media is a particularly low subspecies.”
One Spur, reserve forward Malik Rose, said he thought Johnson’s fine might have been “a little stiff.” But for the most part, the Spurs weren’t defending Johnson’s actions.
“When you lose, you get a little frustrated,” Elie said. “That’s LJ’s problem. It’s something I can’t control. It’s something we all got to deal with. It’s what comes with the Finals. You know, you want the pub (publicity), you want to be in prime time. That’s what the Finals are all about, dealing with (the media). Dealing with people on the street. The hotel people. That’s part of the job.”
Contentious relationships between the media and NBA players and management personnel are fairly commonplace.
“You have guys saying, ‘Get out of (our) faces,’ or whatever,” one veteran reporter said. “Sometimes it’s the time and place. It’s circumstance. I’ll defend our profession. But (all reporters) don’t have the same experiences, training, expertise. They don’t have the same goals.”
The NBA on Monday morning honored Seattle guard Hersey Hawkins with its sportsmanship award. The league and many in the media believe most of the NBA’s players are like Hawkins, generally well-mannered and conscious of public perception.
“I have always taken pride in trying to conduct myself in a manner that I would not disrespect any organization that I played for, that I would not disrespect the NBA and that I would not disrespect my family,” Hawkins said.
In the playoffs, players who have gotten out of line and flouted league rules have been dealt with quickly.
The league fined Los Angeles Lakers center Shaquille O’Neal $7,500 for verbally abusing a referee at the end of Game 1 of the Western Conference semifinals against the Spurs. The league also fined Johnson $10,000 for skipping two media interview sessions in the Eastern Conference finals.
“A lot of media people want to hear what certain guys have to say,” Elie said. “Larry Johnson is a pivotal part of their team. People want to hear his opinion. They want to know what is on his mind. That’s what the Finals are all about. You got (media) people from all over the world trying to get to know you. It’s part of your job.”
By Jerry Briggs, via San Antonio Express-News