By Jeph Duarte / Pounding The Rock, 2026-10-16 19:00:00
据马刺官方新闻稿：
“圣安东尼奥马刺宣布推出 @LosSpurs，这是球队官方打造的西班牙语专属 Instagram 账号。该平台将作为一个面向西班牙语马刺球迷的数字空间，提供精选内容、故事讲述和球迷互动。球迷们可以关注 @LosSpurs 账号，及时获取球队最新消息，查看与马刺主社交账号联合推出的独家内容，并接收观赛派对、抽奖活动等相关信息。”
圣安东尼奥马刺一直在努力将 NBA 推向全球高度。他们在墨西哥投入了大量的时间、资源和精力——从篮球训练营到社区公益项目，不一而足。而在圣安东尼奥本地，也有相当大比例的球迷自称为“疯狂的拉美裔球迷”。
马刺体育与娱乐集团负责市场营销、创意和零售业务的副总裁乔丹·曼德尔科恩表示：
“我们的西班牙语球迷是马刺大家庭如此特别的重要原因，我们希望他们能用自己熟悉的语言与球队建立联系。Los Spurs 为我们提供了一个全新的方式，来致敬他们的热情，分享能引起他们共鸣的故事，让圣安东尼奥、墨西哥乃至更广泛地区的球迷与银黑军团走得更近。”
球队于 2025 年推出的面向法语球迷的 @LesSpurs 账号，是目前联盟中粉丝数量最多的法语 NBA 球队账号。
由生成式 AI 翻译，翻译内容可能不准确或不完整，以原文为准。
查看原文：Open Thread: Spurs launch “Los Spurs”
Open Thread: Spurs launch “Los Spurs”
Per a Spurs press release:
“The San Antonio Spurs announced the launch of @LosSpurs, a dedicated Spanish-language Instagram account for the organization. The platform will serve as a digital space catered to Spanish-speaking Spurs fans, with curated content, storytelling and fan engagement efforts. Fans are encouraged to follow the @LosSpurs account to catch the latest news from the team, view exclusive content in collaboration with the Spurs main social accounts and receive information on watch parties, giveaways and more.”
The San Antonio Spurs have made concerted efforts to take the NBA to global heights. They invest time, resources, and energy into efforts in Mexico — everything from basketball camps to community initiatives. And a large percentage of their fanbase back here in San Antonio identify as “crazy Hispanic Fans.”
Said Jordan Mandelkorn, vice president of marketing, creative and retail for Spurs Sports & Entertainment,
“Our Spanish-speaking fans are a big part of what makes the Spurs family so special, and we want them to feel connected to the team in the language they call their own. Los Spurs gives us a new way to celebrate their passion, share stories that resonate with them and bring fans across San Antonio, Mexico and beyond closer to the Silver & Black.”
The team’s @LesSpurs account, launched in 2025 to cater to French-speaking fans, is the most followed French NBA team account in the league.
By Jeph Duarte / Pounding The Rock