By Jeff McDonald, Staff Writer | San Antonio Express-News (SAEN), 2026-09-02 13:36:16
2026年6月5日，星期五，圣安东尼奥霜银中心（Frost Bank Center），NBA总决赛第2场第三节，圣安东尼奥马刺队中锋维克托·文班亚马 (Victor Wembanyama)（1号）完成扣篮。随着马刺队宣布与全球流媒体平台DAZN达成合作，文班亚马和马刺队在2026-27赛季的比赛转播将迎来全新的平台。
数十年来，每晚收看马刺队的比赛意味着要在有线电视机顶盒上找到正确的频道。
而从即将到来的赛季开始，关注维克托·文班亚马及其队友们的精彩表现，将转变为在智能电视、移动设备、网页浏览器和游戏主机上找到正确的应用程序。
随着越来越多球队加入脱离区域体育电视网（RSN）的浪潮，马刺队于周三宣布与国际流媒体服务巨头DAZN达成合作，由后者负责转播球队在2026-27赛季的大部分本地电视转播赛事。
DAZN（发音为da-zone）将转播马刺队赛程中所有未被选为全美独家直播的比赛——总计包括67场常规赛以及全部5场季前赛。
“与DAZN合作，为马刺球迷提供了一个便捷且创新的平台，以便他们追踪马刺队的比赛动态以及更多幕后精彩花絮，”马刺体育与娱乐公司（Spurs Sports & Entertainment）首席商务官弗兰克·米塞利 (Frank Miceli) 表示，“我们很高兴能与DAZN携手合作，从2026-27赛季开始为球迷带来极具吸引力的观赛体验。”
马刺队转向流媒体之际，传统的区域体育电视网模式正持续瓦解，这重塑了球迷观赛的方式，也改变了球队出售转播权的方式。
上赛季拥有马刺队本地转播权的是FanDuel Sports，该平台此前取代了Bally Sports，而Bally Sports则是通过一系列收购与品牌重塑取代了福克斯体育西南台（Fox Sports Southwest）。
2025年末，FanDuel的母公司Main Street Sports开始出现资金短缺，未能向9支美国职棒大联盟（MLB）球队按时支付费用，这些球队随后终止了与该公司的合同。
今年4月，Main Street通知剩余的NBA和国家冰球联盟（NHL）球队，将在赛季结束后停止运营。这使得13支NBA球队不得不为2026-27赛季寻找新的本地转播方案。
马刺队通过与DAZN签约填补了这一空白。
总部位于伦敦的DAZN最初作为国际体育赛事的流媒体领军者而声名鹊起，专注于拳击、足球、综合格斗（MMA）和赛车运动。
随着美国本地体育转播业务正经历剧烈的格局变动，DAZN正蓄势待发，力求抢占更大的市场份额。
除马刺队外，明尼苏达森林狼队、印第安纳步行者队和克利夫兰骑士队近期也相继宣布与DAZN达成协议，将其作为球队的直接面向消费者（DTC）流媒体平台。
纽约尼克斯队、布鲁克林篮网队和华盛顿奇才队也与DAZN达成了分发其现有自营电视网络的协议。
DAZN集团首席执行官谢伊·塞格夫 (Shay Segev) 称马刺队为“在当地社区根基深厚的标志性体育品牌”，并表示公司对此次合作充满期待。
“DAZN与马刺队的合作，是我们打造全美领先的体育迷娱乐目的地战略中迈出的又一重要步伐，”塞格夫表示，“马刺队与我们一样致力于创新和提升球迷参与度，我们期待携手将马刺队的精彩篮球赛事和优质球队内容带给本地球迷。”
根据宣布该合作的新闻稿，DAZN计划提供“马刺队比赛直播及附加内容，为球迷提供更多赛前和赛后节目、精彩集锦、幕后故事以及拉近球迷与球队距离的原创节目”。
马刺队将全面负责并把控所有比赛的转播制作。
与DAZN的合作使马刺队的大部分转播告别了传统的有线电视——过去十年间，随着数以百万计的消费者“掐线（退订有线电视）”，有线电视的收视群体已被不断蚕食。
马刺队表示，球队仍将通过一家尚未确定的本地无线广播电视合作伙伴免费转播22场比赛。
球队还表示，DAZN还将分发马刺体育与娱乐公司旗下的其他俱乐部的精选赛事，包括圣安东尼奥FC的足球比赛和NBA G联盟奥斯汀马刺队的比赛。
你可以把它想象成Netflix模式，但支持单点自选付费：马刺球迷可以仅订阅球队的专属“频道”，而无需购买DAZN平台上的其他赛事内容。
这项订阅服务将于未来几周内推出，并将在马刺队的本地转播市场全面覆盖，包括德克萨斯州中部、南部和西部的全部地区。
服务上线后，球迷在选择订阅方案前可享受为期7天的免费试用。月度通票的优惠起售价为19.99美元，赛季通票价格为119.99美元。
在9月9日前成为马刺官方球迷俱乐部会员的球迷，还将有资格享受专属折扣。
由生成式 AI 翻译，译文内容可能不准确或不完整，以原文为准。
查看原文：Why the Spurs are cutting the cable cord, heading to DAZN in 2026-27
Why the Spurs are cutting the cable cord, heading to DAZN in 2026-27
San Antonio Spurs center Victor Wembanyama (1) gets a dunk during the third quarter of Game 2 of the NBA Championship at Frost Bank Center in San Antonio on Friday, June 5, 2026. Wembanyama and the Spurs have a new home for distributing their games for the 2026-27 season as the team announced a partnership with global streaming platform DAZN.
For decades, watching the Spurs on a nightly basis meant finding the right channel on the cable box.
Beginning with the upcoming season, following the exploits of Victor Wembanyama and Co. will instead mean finding the right app on your smart TVs, mobile devices, web browsers and game consoles.
Joining the growing migration away from regional sports networks, the Spurs on Wednesday announced a partnership with the international streaming service DAZN to distribute the bulk of the team’s locally televised broadcasts in 2026-27.
DAZN (pronounced da-zone) will stream every game on the Spurs’ schedule not exclusively selected for national broadcast — a total of 67 regular-season contests and all five preseason tilts.
“Partnering with DAZN gives Spurs fans an easy and innovative platform to follow Spurs game action and additional behind-the-scenes highlights,” said Frank Miceli, chief commercial officer at Spurs Sports & Entertainment. “We’re excited to work with DAZN to deliver an engaging viewer experience beginning with the 2026-27 season.”
The Spurs’ move to streaming comes as the traditional regional sports network model continues to unravel, reshaping how fans watch games — and how teams sell them.
FanDuel Sports held the Spurs’ local broadcast rights last season, replacing Bally Sports, which had replaced Fox Sports Southwest through a string of buyouts and rebrands.
Late in 2025, FanDuel’s parent company — Main Street Sports — began running out of cash, missing payments to nine Major League Baseball teams, who subsequently terminated their contracts with the company.
In April, Main Street informed remaining NBA and National Hockey League teams it would wind down operations at the completion of their seasons. That left 13 NBA teams looking for new local broadcast arrangements for 2026-27.
The Spurs filled that void with DAZN.
Headquartered in London, DAZN initially rose to prominence as a streaming leader for international sports, specializing in boxing, soccer, MMA and motorsports.
With the American local sports broadcasting business in the throes of a seismic shift, DAZN is positioning itself to capture a bigger piece of the market.
In addition to the Spurs, the Minnesota Timberwolves, Indiana Pacers and Cleveland Cavaliers have recently announced deals to partner with DAZN as their teams’ direct-to-consumer streaming home.
The New York Knicks, Brooklyn Nets and Washington Wizards have deals with DAZN to distribute their already existing in-house networks.
Calling the Spurs “an iconic sports brand with deep roots in their community,” DAZN Group chief executive officer Shay Segev said his company looks forward to the partnership.
“DAZN’s partnership with the Spurs is another important step in our strategy to build the leading entertainment destination for sports fans in the United States,” Segev said. “The Spurs share our commitment to innovation and fan engagement, and together we look forward to bringing Spurs basketball and premium team content to local fans."
According to a news release announcing the deal, DAZN plans to deliver “live Spurs games alongside additional content, giving fans expanded access to pre- and post-game shows, highlights, behind-the-scenes storytelling and original programming that brings fans closer to the team.”
The Spurs will oversee and manage the full production of all games.
The DAZN deal moves most Spurs broadcasts off traditional cable, where viewership has steadily eroded as millions of consumers have cut the cord over the past decade.
The Spurs will still offer 22 games over-the-air through a still-to-be-determined local broadcast partner, the team says.
The team says DAZN will also distribute select programming from other clubs under Sports Sports & Entertainment umbrella, including San Antonio FC matches and NBA G League Austin Spurs games.
Think Netflix, but pick-and-pay: Spurs fans can subscribe to the team’s “channel” without buying the rest of DAZN’s lineup.
The subscription service is set to launch in the coming weeks and will be available throughout the Spurs’ home broadcast market, including full covering across Central, South and West Texas.
Once available, fans can try a free seven-day trial before choosing a subscription. A monthly pass will be available for a low price point of $19.99, with a season-pass running $119.99.
Those who become Official Spurs Fan Club members by Sept. 9 will be eligible for an exclusive discount.
By Jeff McDonald, Staff Writer, via San Antonio Express-News
热评