[The Athletic] 随着马刺将版图扩张至圣安东尼奥之外,新球馆协议意外受阻考验其留守承诺 ▶️

By Jared Weiss | The Athletic, 2026-08-15 18:00:30

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圣安东尼奥马刺队新赛季的赛程包括在法国和英格兰的比赛,并以34场全美直播高居联盟榜首。此外,赛程中还包括在奥斯汀举办的三场“主场”比赛。

在马刺继续沿着I-35号高速公路沿线扩大球迷群体的同时,他们也在努力为圣安东尼奥日渐老旧的市中心的一座大型综合球馆筹集资金。这是一场微妙的博弈:马刺既要重申对圣安东尼奥的承诺,又要将影响力拓展到整个德克萨斯州乃至海外。

马刺首席执行官RC·布福德 (RC Buford) 在赛程公布后发表了一份措辞谨慎的声明。

“圣安东尼奥是我们的家,我们期待着凝聚我们的社区,同时触达奥斯汀、巴黎和曼彻斯特的观众,”声明中写道。“我们对这个赛季将给球迷带来的体验感到兴奋,并为能够代表圣安东尼奥而自豪。无论马刺在何处踏上赛场,我们都会传播让这座城市独一无二的精神、文化和社区氛围。”

自1973年以来,圣安东尼奥一直是马刺的主场。但由于与国际巨星维克托·文班亚马 (Victor Wembanyama) 一同参加海外常规赛,他们本赛季在圣安东尼奥市仅进行36场常规赛。他们还在赛季初期增加了一场在奥斯汀的第三主场比赛,这恰逢德州首府的一个重大体育周末。

早在去年11月,圣安东尼奥所在的贝克萨尔县选民批准了一项法案,将提供3.11亿美元的纳税人资金用于建设该综合球馆,该球馆将成为更宏大的市中心开发计划“奇迹项目”(Project Marvel)中皇冠上的明珠。马刺承诺为这座预计耗资13亿美元的新球馆建设贡献至少5亿美元,而圣安东尼奥市议会则批准了4.89亿美元的市政债券资金。马刺还同意承担球馆建设过程中的任何超支费用。

然而,该市未来两年面临着预期的财政赤字,这影响了“奇迹项目”中基础设施建设的部分。圣安东尼奥市长吉娜·奥尔蒂斯·琼斯 (Gina Ortiz Jones) 希望市民在今年秋天重新授权该市承担的球馆资金份额,而将该议案加入11月选票的截止日期是周一。圣安东尼奥市议会将在当天上午举行会议,投票决定是将该资金方案付诸选民公投,还是沿用市议会此前批准的市政债券资金方案。

尽管多家当地媒体报道称,预计市议会会投票反对将该议案加入选票,但该项目的条款说明书规定,圣安东尼奥市民必须再次投票决定是否为第一阶段的建设发行城市债券。市政发言人布赖恩·查斯诺夫 (Brian Chasnoff) 告诉《圣安东尼奥时事报》,债券计划的投票结构尚未确定,市议会将在9月份听取有关此事的简报。

针对奥尔蒂斯·琼斯要求重新投票的呼吁,布福德上周发表了一份声明,其中写道:“投票已经完成。承诺已经做出。工作正在进行中。”

去年秋天,圣安东尼奥曾普遍担忧,如果新球馆方案未能通过,可能会为马刺搬迁至奥斯汀敞开大门。随着各支球队不断扩大企业合作伙伴关系,并开发拥有更多豪华包厢的球馆,奥斯汀对马刺来说是一个极具吸引力的市场。

但球队始终坚守对圣安东尼奥的承诺,并将向奥斯汀的扩张描绘为将这两座城市打造为一个超级大市场的计划。

10月23日在奥斯汀增加第三场“主场”比赛,是马刺努力在全美新兴经济和文化中心之一站稳脚跟的一部分。这也是马刺吸引那个周末前来奥斯汀观看2026年F1美国大奖赛的庞大全球观众关注的绝佳机会。

鉴于球队在未来几个赛季将是久违地接近奢侈税线,从圣安东尼奥以外地区获取收入的需求正变得更加迫切。在马刺建队历史上,他们仅在六个赛季中缴纳了总计1750万美元的奢侈税,但除非采取重大的紧缩措施,否则这套阵容已经具备了长期缴纳奢侈税的条件。马刺希望借助文班亚马这一崛起中的全球超级巨星,赢下奥斯汀地区并提升他们在欧洲的人气。而留住这支阵容深度雄厚且天赋满满的球队,正是实现这一目标的重要一环。

过去一年里,马刺一直在提升他们在巴黎的存在感。本月早些时候,球队前往法国与文班亚马汇合,参加了一系列公开亮相和团队凝聚力建设活动。他们在奥斯汀的布局同样持久且深思熟虑。在NBA,球迷群体的地域界限正在逐渐淡化,而文班亚马为他们提供了一个将立足点延伸到圣安东尼奥之外的绝佳契机。

由生成式 AI 翻译,译文内容可能不准确或不完整,以原文为准。

查看原文:As Spurs expand reach outside San Antonio, surprise arena deal hurdle tests commitment to city

As Spurs expand reach outside San Antonio, surprise arena deal hurdle tests commitment to city

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The San Antonio Spurs’ schedule for the upcoming season includes games in France and England, with a league-high 34 appearances on national TV. It also includes three “home” games in Austin.

While the Spurs continue to grow their fanbase along the I-35 corridor, they’re also trying to fund a massive arena complex set in San Antonio’s aging downtown. It’s been a delicate dance as the Spurs reaffirm their commitment to San Antonio while also growing their reach throughout Texas and abroad.

Spurs CEO RC Buford issued a carefully worded statement after the schedule release.

“San Antonio is home, and we’re looking forward to bringing our community together while reaching audiences in Austin, Paris and Manchester,” the statement read. “We’re excited for what this season will bring to our fans and proud to represent San Antonio and share the spirit, culture and community that make our city special everywhere the Spurs take the court.”

San Antonio has been the Spurs’ home since 1973, but they are only playing 36 regular-season games in the city this season due to their participation in the Global Games with international superstar Victor Wembanyama. They also added a third game in Austin early in the season, which coincides with a massive sports weekend in the Texas capital.

Back in November, Bexar County voters, where San Antonio is located, approved a measure to provide $311 million in taxpayer funding for the arena complex, which will be the crown jewel of the larger Project Marvel downtown development plan. The Spurs committed to contribute at least $500 million to construction of the new arena, which is estimated to cost $1.3 billion, while San Antonio’s city council approved $489 million in municipal bond funding. The Spurs also agreed to cover any cost overruns for the arena development.

However, the city is facing a projected budget deficit over the next two years, which affects the infrastructure development components of Project Marvel. San Antonio Mayor Gina Ortiz Jones wants residents to reauthorize the city’s portion of arena funding this fall, and the deadline to add the issue to November’s ballot is Monday. The San Antonio City Council will hold a meeting that morning to vote on whether to place the funding on the ballot, or fall back on the council’s previous approval of municipal bond funding.

Even if the council votes against adding the issue to the ballot, which various local reports say is expected, the project’s term sheet stipulates that San Antonio residents must vote again on whether or not to issue city bonds for the first phase of construction. City spokesperson Brian Chasnoff told the San Antonio Current that the ballot structure for the bond program has not been determined and the city council will be briefed on the matter in September.

In response to Ortiz Jones’ call for a new vote, Buford issued a statement last week that read in part, “The vote has taken place. The commitments have been made. The work is underway.”

There was widespread concern in San Antonio last fall that a failure to approve a new arena could open the door for the Spurs to relocate to Austin. As teams expand corporate partnerships and develop arenas with more luxury seating, Austin is an attractive market for the Spurs.

But the team has maintained its commitment to San Antonio and framed its expansion into Austin as a plan to make the two cities one massive market.

Adding a third “home” game in Austin on Oct. 23 is part of the Spurs’ efforts to establish a foothold in one of the country’s emerging economic and cultural hubs. It’s also a chance for the Spurs to capture attention from the massive global audience attending the 2026 Formula 1 United States Grand Prix in Austin that weekend.

Now that the team is approaching the luxury tax in future seasons for the first time in a while, the need to pull revenue from outside of San Antonio is becoming a bigger priority. The franchise has paid just $17.5 million in luxury tax over six seasons in its history, but this roster is ripe for a long foray into the tax, barring significant austerity measures. The Spurs want to win over the Austin region and boost their popularity in Europe with Wembanyama as an emerging global superstar. Maintaining this deep and talented team is a big part of that.

The Spurs have been growing their presence in Paris over the past year, with the team joining Wembanyama in France earlier this month for a series of public appearances and team-bonding events. Their presence in Austin has been persistent and deliberate. Geographic boundaries to fandom have been fading in the NBA, and Wembanyama presents a chance for them to grab a true foothold well beyond San Antonio.

By Jared Weiss, via The Athletic

奥斯汀人口比圣安东尼奥少,但人均收入更高,消费能力更强。如果马刺能争取多些奥斯汀球迷,增大球迷基数对球队收入增长会有帮助。但奥斯汀离圣安东尼奥有一个半到两个小时车程,奥斯汀球迷来回三四个小时来圣安东尼奥专门看一场球比较奔波。如果新的综合性球馆建好,球迷看球之外还有其他娱乐,就更能吸引距离较远的球迷了。

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由生成式 AI 翻译,译文内容可能不准确或不完整,以原文为准。

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via The Athletic