By Eric Fritts | Pounding The Rock (PtR), 2026-08-08 21:30:00
根据《体育商业日报》（Sports Business Journal）记者奥斯汀·卡普 (Austin Karp) 最近的报道，本地NBA转播领域迎来了一位新玩家。总部位于英国的流媒体平台DAZN（发音为 da’zone）主要以转播拳击和综合格斗（MMA）闻名，目前已锁定了纽约MSG和YES电视网的流媒体转播权，成为所有非全美直播的纽约尼克斯和布鲁克林篮网比赛的独家数字合作伙伴。
卡普还援引多个消息源报道称，DAZN已接近与森林狼、骑士、步行者、灰熊、魔术、可能还有黄蜂以及圣安东尼奥马刺达成协议。虽然目前尚未官宣，但DAZN首席执行官（CEO）几乎已经证实了这一消息，他在接受《体育商业日报》采访时表示：“我们正在与许多其他球队进行谈判，我向你们保证，很快就会有更多球队加入。”
这标志着本地体育赛事转播迎来了重大转变。在此之前，本地转播一直由区域体育电视网（RSN）负责，包括福克斯体育西南台（Fox Sports Southwest）、Bally体育西南台（Bally Sports Southwest）以及最近的FanDuel体育西南台（FanDuel Sports Network Southwest）。如今，这些电视网都已不复存在，FanDuel体育电视网已于今年正式停止运营。
这并不令人意外。区域体育电视网（RSN）一直是一种日落西山的商业模式，多年来一直在举步维艰。正如其名称的频繁更迭所暗示的那样，这些电视网已经数次易主，其中一家母公司钻石体育集团（Diamond Sports Group）曾于2023年申请破产保护。DAZN在2025年曾被视为该实体的潜在买家，但最终决定放弃，或许是看准了未来的长远机遇。
这些挣扎除了影响球队自身的收入外，还对NBA球队产生了实质性的影响。由于RSN表现不佳，仅靠丰厚的全美电视转播合同无法完全撑起NBA的工资帽。结果，工资帽未能达到10%的最大增长幅度，最终仅增长了6.7%。
虽然这并不算下滑，但也不是老板和球员们所期望的增长。其他区域体育电视网要么必须做出改变，要么就将面临与FanDuel体育电视网相同的命运。
向流媒体转型是顺理成章的趋势，DAZN的介入也完全合乎逻辑。该公司已经是NBA在多个国际市场的版权持有者，目前正寻求扩大其在美国的版权版图。上述预期中的交易可能仅仅是个开始，因为该平台未来还希望争取成为NBA统一的本地流媒体播放平台。
球迷们该怎么办？
这对NBA和DAZN来说固然是件好事，但对球迷而言意味着什么呢？
如果这些协议顺利通过，这意味着流媒体将成为马刺赛事转播的唯一媒介。
卡普报道称，DAZN愿意投入大量资金进行市场推广以提高知名度。在完全转向独家流媒体转播之前，将有少数几场比赛通过无线电视或由DAZN免费播出。
球迷对此的接受程度将在很大程度上取决于价格。目前，DAZN提供了几种套餐选择，其中最便宜的年费为249.99美元。如果你只是为了看马刺比赛而订阅，这可能会让你觉得有些不值。当然，这些价格未来可能会有所变动，推出更便宜的、仅限单支球队或仅限篮球赛事的套餐也是完全可行的。
总的来说，这是一个巨大的转变，但也是迈向未来的一步。如果区域体育电视网无法自给自足，它们就根本不是一个可行的选择。虽然细节仍在敲定中，但可以肯定的是，球迷在2026-2027赛季观看马刺比赛的方式将会发生改变。
由生成式 AI 翻译，译文内容可能不准确或不完整，以原文为准。
查看原文：DAZN set to take over Spurs local broadcasts
DAZN set to take over Spurs local broadcasts
Per recent reporting by Austin Karp of Sports Business Journal, a new player is entering the local NBA broadcast space. U.K. based streamer DAZN (pronounced da’zone), a platform primarily known for boxing and MMA, secured streaming rights for New York-based MSG and YES networks, making them the exclusive digital provider for all non-national TV New York Knicks and Brooklyn Nets games.
Karp also reported from multiple sources that DAZN was close to deals with the Timberwolves, Cavaliers, Pacers, Grizzlies, Magic, possibly the Hornets, and the San Antonio Spurs. Nothing is official, but DAZN CEO all but confirmed, telling Sports Business Journal, “We are in discussion with many other teams, and I can promise you that more teams will follow very soon.”
This marks a notable shift in local sports broadcasting, which, until now, was handled by regional sports networks (RSNs). These are Fox Sports Southwest, Bally Sports Southwest, and most recently, FanDuel Sports Network Southwest. All of which are no more, with FanDuel Sports Network officially folding this year.
This can hardly be a surprise. RSNs have been a dying business model, limping along for years now. As the name changes suggest, the networks have changed hands several times, with one parent company, Diamond Sports Group, going through bankruptcy in 2023. DAZN was looked at as a potential buyer of the entity in 2025, but ultimately decided not to, perhaps seeing the future opportunity down the road.
These struggles have had real consequences for NBA teams beyond just their own revenue. As RSNs underperformed, the NBA salary cap can’t be propped up by the lucrative national TV deals. As a result, the salary cap did not hit its 10 percent maximum growth, instead settling for 6.7 percent.
While this isn’t a decline, it isn’t the growth the owners and players want. Other RSNs will either need to adapt or face the same fate as FanDuel Sports Network.
Streaming is the natural progression, and DAZN stepping in makes sense. The company is already a rights holder for the NBA in several international markets, and is looking to grow its U.S. rights portfolio. The aforementioned anticipated deals could be only the beginning as the platform wants to pursue the rights to be the NBA’s centralized local streamer down the road.
What about the fans?
This is all well and good for the NBA and DAZN, but what does it mean for fans?
Provided the deals go through, it will mean streaming becomes the exclusive medium for Spurs broadcasts.
Karp reports that DAZN is willing to put forth a good amount of capital for marketing to create awareness. A small handful of games will be broadcast over-the-air or free from DAZN before fully switching over to streaming exclusively.
How that is received will largely be dependent on the price. Currently, DAZN has a few package options. The least expensive of which is $249.99 yearly. If you are only signing up for the Spurs, that may or may not feel worth it. It’s possible those prices could change, and the idea of a less expensive, team-only or basketball-only package is feasible.
Overall, it’s a big shift but a step towards the future. RSNs simply aren’t a viable option if they can’t sustain themselves. The details are still being ironed out, but it’s certain that how fans watch the Spurs will change for the 2026-2027 season.
By Eric Fritts, via Pounding The Rock
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