By Zach Powell | The Athletic, 2026-06-13 18:33:56
周三晚上，亚历克斯·雅库博夫斯基 (Alex Jakubowski) 看着纽约尼克斯队再次抹平圣安东尼奥马刺队的领先优势，尽情享受了这场历史性的29分大逆转胜利，然后上床睡觉。在雅库博夫斯基入睡前，脑海中突然浮现出一个关于这场比赛的段子。他用手机打下这段话，并分享到了X（原推特）上。
这位来自康涅狄格州西哈特福德的23岁尼克斯球迷起初以为这条动态只是一条“随手发的推文”。但这个段子——一个用情景喜剧《塞恩菲尔德》式幽默调侃NBA总决赛对决的梗，配上杰里·塞恩菲尔德 (Jerry Seinfeld) 和拉里·戴维 (Larry David) 在第四战现场并肩观战的场边照——所引发的共鸣，远远超出了雅库博夫斯基卧室的范围。
马刺知道怎么取得领先，他们只是不知道怎么守住领先。而这才是领先最关键的部分：守住 pic.twitter.com/3JABgJ7DFt
— Alex (@ ajak1033) 2026年6月11日
当雅库博夫斯基周四早上醒来时，他在X上的这条动态浏览量已经突破了60万次，并已扩散到Instagram、Facebook和Reddit等其他社交媒体平台。他这个“随手发”的段子，正一步步成为2026年NBA总决赛最具代表性的网络热梗之一。
这条动态几乎一字不差地引用了塞恩菲尔德在20世纪90年代同名情景喜剧第三季中的一个经典场景，当时杰里正试图租一辆中型车。在这部共九季的剧集中，塞恩菲尔德与乔治·科斯坦萨 (George Costanza) 这一角色有过许多类似的对话，而该角色的原型正是《塞恩菲尔德》的联合主创戴维。在1998年《塞恩菲尔德》完结后，戴维通过他的HBO剧集《遏制热情》（Curb Your Enthusiasm）延续了他们标志性的喜剧风格。配上这两位纽约著名喜剧演员的照片，这条动态在完美的时机引爆了网络。
随着这条动态的疯传，家人和朋友纷纷联系雅库博夫斯基。这位在非营利机构工作的员工甚至在周四的工作间隙抽空关注网上的热烈反响。
“他们看到我的名字，然后惊呼：‘天呐，那是亚历克斯！’”雅库博夫斯基告诉 The Athletic。
截至周六下午，雅库博夫斯基在X上的这条动态已累计获得870万次浏览。在第四战之前，他只有660个粉丝，而现在他的粉丝数已经超过了1750人。
雅库博夫斯基表示，他在第四战半场休息时看了《遏制热情》，因为当时尼克斯落后了27分。他说，他认为自己是“世界上最狂热的《塞恩菲尔德》和《遏制热情》粉丝之一”，每天都会看这两部剧。
当戴维周五做客《里奇·艾森秀》（The Rich Eisen Show）时，主持人里奇·艾森 (Rich Eisen) 问及了他关于这个走红段子的看法。
“我看到了，”戴维表示，“我很喜欢。我觉得太有意思了。”
戴维的回复虽然简短，但却给雅库博夫斯基带来了巨大的快乐——这足以让他把这段视频分享到X上，并配文称戴维的关注让他“激动得说不出话来”。截至周六下午，该视频的浏览量已达到140万次。
“他是我的偶像，能得到他的认可简直是纯粹的快乐，”雅库博夫斯基说道，“这太令人难以置信了……我做梦也想不到拉里·戴维会看到我写的东西，更想不到会发生这一切。”
由生成式人工智能翻译，译文内容可能不准确或不完整，以原文为准。
点击查看原文：How a Knicks fan's 'throwaway' Jerry Seinfeld-Larry David joke became an NBA Finals meme
How a Knicks fan’s ‘throwaway’ Jerry Seinfeld-Larry David joke became an NBA Finals meme
Alex Jakubowski watched the New York Knicks erase another San Antonio Spurs lead Wednesday night, cherished the historic 29-point comeback victory and then climbed into bed. Before Jakubowski fell asleep, a joke about the game popped into his head. He typed it into his phone and shared it on X.
The 23-year-old Knicks fan from West Hartford, Conn., initially thought the post was a “throwaway tweet.” But the joke — a riff on the NBA Finals matchup written in the voice of a “Seinfeld” joke, accompanied by a courtside photo of Jerry Seinfeld and Larry David together at Game 4 — resonated far beyond the walls of Jakubowski’s bedroom.
The Spurs know how to TAKE the lead, they just don’t know how to HOLD the lead. And that’s really the most important part of the lead: the holding pic.twitter.com/3JABgJ7DFt
— Alex (@ ajak1033) June 11, 2026
By the time Jakubowski woke up Thursday morning, his post had been viewed more than 600,000 times on X and had already spread across other social media platforms such as Instagram, Facebook and Reddit. His “throwaway” joke was well on its way to becoming one of the defining memes of the 2026 NBA Finals.
The post refers almost word-for-word to a scene from Season 3 of Seinfeld’s eponymous 1990s sitcom, in which Jerry is trying to get a mid-sized rental car. Throughout the show’s nine-season run, Seinfeld had many similar conversations with the character George Costanza, who was based on “Seinfeld” co-creator David. And David kept their signature comedic sensibility alive long after “Seinfeld” concluded in 1998 through his HBO series, “Curb Your Enthusiasm.” Paired with the image of the two famous New York comedians, the post was perfectly timed to go viral.
Family and friends reached out to Jakubowski as the post spread. The nonprofit employee even took breaks from work on Thursday to keep up with the buzz.
“They see my name and they’re like, ‘Holy crap, that’s Alex,’” Jakubowski told The Athletic.
As of Saturday afternoon, Jakubowski’s post had accrued 8.7 million views on X. He had 660 followers before Game 4, and now he has more than 1,750.
Jakubowski said he watched “Curb Your Enthusiasm” during halftime of Game 4 because the Knicks were trailing by 27 points. He considers himself “one of the biggest ‘Seinfeld’ and ‘Curb Your Enthusiasm’ fans in the world,” he said, and watches the shows every day.
When David appeared on “The Rich Eisen Show” on Friday, Eisen asked him about the viral post.
“I saw that,” David said. “I love that. I thought that was so funny.”
David’s response was short, but it brought Jakubowski joy — enough to share the video on X with a post saying that David’s acknowledgment left him feeling “speechless.” That video had 1.4 million views as of Saturday afternoon.
“He’s my hero, and to see him acknowledge me was just pure joy,” Jakubowski said. “It was just unbelievable. … Never in a million years would I have thought that Larry David would see something that I wrote and that any of this would ever happen.”
By Zach Powell, via The Athletic