By Jeph Duarte | Pounding The Rock (PtR), 2026-03-29 11:00:00
根据马刺队发布的新闻稿：
圣安东尼奥马刺队 (San Antonio Spurs) 宣布推出马刺 AI 工作室 (Spurs AI Studio)，这是一个全新的创新平台，旨在与领先的品牌合作伙伴协作，打造由人工智能驱动的球迷体验。该平台使马刺队能够通过比赛中及数字端的互动、个性化活动，为球迷提供优质的 AI 驱动体验。马刺 AI 工作室将与米凯罗啤酒 (Michelob ULTRA) 合作推出其首个作品——“ULTRA Arrivals”，让球迷能够将自己转化为个性化的球员风格入场瞬间。该体验现已在 UltraArrivals.SpursAIStudio.com 上线。
通过该平台，球迷可以定制个性化的内容。
马刺体育娱乐公司 (Spurs Sports & Entertainment) 业务战略、创新与数据运营副总裁乔丹·科洛西 (Jordan Kolosey) 表示：
“马刺 AI 工作室旨在打破隔阂，为我们的球迷创造难忘的体验。这代表了球迷互动的未来。通过与米凯罗啤酒等创新伙伴合作，我们正在开启曾经不可能实现的时刻，让球迷比以往任何时候都更接近比赛。”
由马刺 AI 工作室支持的首个体验项目“ULTRA Arrivals”，邀请球迷拍摄一张自己的照片，并立即生成一段电影感十足的“入场”视频，其灵感源自通常为 NBA 球员专属的标志性球员通道走秀。
由生成式人工智能翻译，译文内容可能不准确或不完整，以原文为准。
点击查看原文：Open Thread: Spurs launch AI studio to enhance fan experiences
Open Thread: Spurs launch AI studio to enhance fan experiences
Per a Spurs press release:
The San Antonio Spurs announced the launch of Spurs AI Studio, a new innovation platform designed to create AI-powered fan experiences in collaboration with leading brand partners. The platform allows the Spurs to deliver premium AI-driven experiences to their fans with interactive, personalized activations in-game and digitally. Spurs AI Studio will debut its first production, “ULTRA Arrivals,” alongside Michelob ULTRA, offering fans the ability to transform themselves into personalized player-style arrival moments. The experience is now live at UltraArrivals.SpursAIStudio.com.
Through the platform, fans can personalize fan content.
Jordan Kolosey, VP of Business Strategy, Innovation & Data Operations at Spurs Sports & Entertainment stated,
“Spurs AI Studio is about breaking down barriers and creating unforgettable experiences for our fans. This represents the future of fan engagement, and by working alongside innovative partners like Michelob ULTRA, we’re unlocking moments that were once impossible and bringing fans closer to the game than ever before.”
The first experience powered by Spurs AI Studio, ULTRA Arrivals, invites fans to snap a photo of themselves and instantly generate a cinematic “arrival” video inspired by the iconic tunnel walks typically reserved for NBA players.
By Jeph Duarte, via Pounding The Rock