By Jeph Duarte | Pounding The Rock (PtR), 2026-01-29 12:00:00
本周三，圣安东尼奥马刺队宣布与总部位于奥斯汀的 Wanderlust Wine Co. 达成合作关系。巧合与否，这一官宣恰逢著名葡萄酒鉴赏家格雷格·波波维奇 (Gregg Popovich) 的生日。
圣安东尼奥马刺队宣布与 Wanderlust Wine Co. 建立新的合作伙伴关系，使其成为该组织的官方指定葡萄酒。Wanderlust 也将成为球队的 NBA G 联赛下属球队——奥斯汀马刺队的官方合作伙伴。这项合作将通过未来在 Wanderlust 奥斯汀门店举办的马刺快闪活动以及在部分主场比赛中提供品酒体验等形式得以呈现，从而进一步加强球队与整个 I-35 走廊沿线球迷基础之间的紧密联系。
Wanderlust Wine Co. 的创始人兼总裁萨米·林 (Sammy Lam) 表示：
“我们为能与圣安东尼奥马刺队及马刺体育娱乐公司合作感到无比自豪。此次合作汇集了两个同样深切关注社区、致力于创新并为球迷提供难忘体验的组织。我们很高兴能以一种兼具高端品质与可持续性的方式，将 Wanderlust 葡萄酒介绍给马刺队的球迷们。”
这家屡获殊荣的酒庄至今仍为家族所有，并专注于坚持其绿色环保实践。
马刺体育娱乐公司战略增长高级副总裁兼副总法律顾问布兰登·詹姆斯 (Brandon James) 补充道：
“过去几年里，我们有幸与 Wanderlust 进行了自然的接触，见证了他们在保持奥斯汀本土特色的同时不断成长和扩大规模。如今，通过正式的合作关系共同发展，对双方组织而言都是一个巨大的胜利。他们与社区的紧密联系，恰如我们与球迷之间拥有的特殊纽带，这使得本次合作水到渠成。”
这项合作扩大了马刺队在奥斯汀的影响力。通过球迷互动活动、比赛观赛派对以及对当地体育和健身社区的支持，马刺队持续进行着社区外展工作。
由生成式人工智能翻译，译文内容可能不准确或不完整，以原文为准。
点击查看原文：Open Thread: Spurs partner with Wanderlust Wine Co.
Open Thread: Spurs partner with Wanderlust Wine Co.
On Wednesday, the San Antonio Spurs announced a partnership with Austin-based Wanderlust Wine Co. Coincidence or not, the announcement came on the birthday of Gregg Popovich, a noted wine connoisseur.
The San Antonio Spurs announced a new partnership with Wanderlust Wine Co., making it the official wine of the organization. Wanderlust will also become an official partner of the team’s NBA G League affiliate, the Austin Spurs. The collaboration will come to life with future Spurs pop-up events at Wanderlust’s storefronts in Austin and sampling at select home games, furthering the strong connection between the team and its fanbase throughout the entire I-35 corridor.
Said Sammy Lam, founder & president of Wanderlust Wine Co.,
“We’re incredibly proud to partner with the San Antonio Spurs and Spurs Sports & Entertainment. This collaboration brings together two organizations that care deeply about community, innovation, and delivering memorable fan experiences. We’re excited to introduce Spurs fans to Wanderlust wines in a way that’s both premium and sustainable.”
The award-winning winery remains family-owned and laser focused on maintaining their green practices.
Brandon James, senior vice president of strategic growth and deputy general counsel for Spurs Sports & Entertainment added,
“We’ve been fortunate to engage with Wanderlust organically over the past few years, watching them grow and scale while staying true to Austin’s character. To now grow together through an official partnership is a big win for both organizations. Their strong connection to the community mirrors the special bond we share with our fans, making this partnership a natural fit.”
This partnership extends the Spurs organization’s presence in Austin. Through fan engagement activations, game watch parties, support for the local sports and fitness community, the Spurs continue community outreach.
By Jeph Duarte, via Pounding The Rock