By Jeph Duarte | Pounding The Rock (PtR), 2026-01-15 12:00:00
根据马刺官方新闻稿：
圣安东尼奥马刺队与雪碧宣布推出一款全新联名饮料罐，旨在致敬圣安东尼奥的城市文化和马刺队的篮球精神。该款饮料罐现已在马刺队市场覆盖区域的指定零售商处发售，包括圣安东尼奥、奥斯汀、科珀斯克里斯蒂、麦卡伦和拉雷多。为庆祝此次发售，官方还将举办特别的“雪碧 x 马刺”比赛日巡回活动，该活动将在未来的部分主场比赛中惊喜亮相。
可口可乐公司雪碧品牌高级总监特丽卡·法萨金 (Terika Fasakin) 表示：
“我们很自豪能通过此次合作，与圣安东尼奥马刺队一道，继续建设篮球文化与球迷文化。篮球一直是雪碧品牌基因的一部分，而这款限量版饮料罐则让我们能够向马刺队、圣安东尼奥这座城市，以及那些在场内外注入了无限能量与激情的球迷们致敬。”
特别球迷体验
弗罗斯特银行中心将承办“雪碧 x 马刺”比赛日巡回体验活动。在部分马刺队主场比赛期间，球迷们可以在一辆联名款体验房车内享受沉浸式体验，活动内容包括海报赠送、拍照打卡机会以及产品试饮。
您可以通过发送短信“THIRST”至 2653 参与“雪碧战队篮球抽奖活动”。奖品包括马刺队比赛门票或球队签名篮球和球衣。
马刺体育娱乐公司首席商务官弗兰克·米切利 (Frank Miceli) 表示：
“雪碧一直致力于通过在比赛现场、零售商店和数字平台等多种渠道与我们的球迷持续互动，以独特的方式来颂扬篮球这项运动。这款联名罐不仅是我们双方合作关系的具体体现，也是对圣安东尼奥马刺队文化与精神的一次致敬。”
“雪碧 x 马刺”巡回活动将在以下比赛日惊喜亮相：
- 1月15日，星期四
- 1月17日，星期六
- 2月1日，星期日
- 2月19日，星期四（在穆迪中心举行的I-35系列赛）
- 3月5日，星期四
- 3月6日，星期五
- 3月8日，星期日
- 3月10日，星期二
- 3月12日，星期四
由生成式人工智能翻译，译文内容可能不准确或不完整，以原文为准。
点击查看原文：Open Thread: Spurs and Sprite join forces with cobranded cans and fan experiences
Open Thread: Spurs and Sprite join forces with cobranded cans and fan experiences
Per a Spurs press release:
The San Antonio Spurs and Sprite announced the launch of a new cobranded can, which celebrates the culture of San Antonio and Spurs basketball. The cans are now available for purchase at select retailers across the Spurs market including San Antonio, Austin, Corpus Christi, McAllen, and Laredo and the launch will be celebrated with the special Sprite x Spurs game day tour, popping up at select upcoming home games.
Said Terika Fasakin, Senior Brand Director for Sprite at The Coca-Cola Company,
“We’re proud to continue building basketball culture and fandom with the San Antonio Spurs through this collaboration. Basketball has always been part of Sprite’s DNA, and this limited-edition can allows us to celebrate the Spurs, the city of San Antonio, and the fans who bring the energy and excitement on and off the court.”
SPECIAL FAN EXPERIENCES
Frost Bank Center will serve as host to the Sprite x Spurs game day tour experience. During various Spurs home games, an immersive experience will be available in a cobranded airstream trailer. The experience includes poster giveaways, photo opportunities, and product sampling.
You can enter the “Sprite Squad Basketball Sweepstakes” by texting THIRST to 2653. Prizes include Spurs game tickets or autographed team basketballs and jerseys.
Frank Miceli, Chief Commercial Officer at Spurs Sports & Entertainment stated,
“Sprite is dedicated to celebrating the game in unique ways, through their continued engagement with our fans in-game, in stores and on digital platforms. This cobranded can is an embodiment of our partnership and a tribute to San Antonio Spurs culture and spirit.”
The Sprite x Spurs tour will pop up at the following games:
- Thursday, Jan. 15
- Saturday, Jan. 17
- Sunday, Feb. 1
- Thursday, Feb. 19 I-35 Series game at Moody Center
- Thursday, March 5
- Friday, March 6
- Sunday, March 8
- Tuesday, March 10
- Thursday, March 12
By Jeph Duarte, via Pounding The Rock