2025-11-21 05:50:37
联盟于周四宣布，常规赛开赛首月，通过 NBC/Peacock、亚马逊 Prime Video 或 ESPN 播出的 NBA 全美直播比赛已吸引超过6000万观众，创下15年来的同期最高纪录。
该数据并未包含2011-12赛季，因为那个赛季是在圣诞节当天揭幕的——而圣诞大战历来是NBA赛程中收视率最高的比赛日之一。尽管如此，在赛季的前四周取得如此成绩，对联盟而言是一个非常积极的信号，尤其是在与转播合作伙伴签下的11年760亿美元新合同的元年。
在联盟及第三方运营的社交媒体平台上，NBA相关内容已斩获超过300亿次观看，创下赛季同期的历史新高。联盟补充道，NBAStore.com的商品销售额增长了20%以上，这部分归功于联盟所谓的“次世代球星”的推动——包括谢伊·吉尔杰斯-亚历山大 (Shai Gilgeous-Alexander)、安东尼·爱德华兹 (Anthony Edwards)、维克托·文班亚马 (Victor Wembanyama)、泰瑞斯·马克西 (Tyrese Maxey)、库珀·弗拉格 (Cooper Flagg)、杰伦·布伦森 (Jalen Brunson) 和 卢卡·东契奇 (Luka Doncic)。
联盟表示，NBA League Pass的订阅量增长了10%，用户在该平台上的观赛时长也增加了8%。
火爆的不仅仅是屏幕前的数字。
现场上座率与上赛季的节奏保持一致，而上赛季创下了联盟历史第二高的上座纪录，至今全联盟的场均上座率高达约97%。截至周四，本赛季已有十支球队的全部主场比赛门票售罄——他们是：波士顿凯尔特人、克利夫兰骑士、金州勇士、休斯顿火箭、迈阿密热火、纽约尼克斯、俄克拉荷马城雷霆、菲尼克斯太阳、圣安东尼奥马刺和犹他爵士。其他一些球队，如亚特兰大老鹰队和夏洛特黄蜂队，其上座人数也比去年增长了近10%。
由生成式人工智能翻译，译文内容可能不准确或不完整，以原文为准。
点击查看原文：NBA sees highest opening-month viewership in 15 years
NBA sees highest opening-month viewership in 15 years
National NBA games being shown on NBC/Peacock, Amazon Prime Video or ESPN have drawn more than 60 million viewers through the first month of the regular season, the league announced Thursday, noting that is the highest opening total in 15 years.
That doesn’t include the 2011-12 season, which opened Christmas Day – traditionally one of the biggest viewership days on the NBA calendar. Still, it’s a very positive sign for the league through the season’s first four weeks with this being the first of an 11-year, $76 billion deal with NBA broadcast partners.
NBA content has commanded more than 30 billion views across social media platforms operated by the league and third parties, a record for this point in a season. Sales of merchandise on NBAStore.com are up more than 20%, the league added, with those numbers driven in part by players the league calls “next generation stars” – including Shai Gilgeous-Alexander, Anthony Edwards, Victor Wembanyama, Tyrese Maxey, Cooper Flagg, Jalen Brunson and Luka Doncic.
NBA League Pass has seen subscriptions rise 10%, with time spent viewing games on the platform up 8%, the league said.
And it’s not just screens seeing good numbers.
In-arena attendance is on pace with last season, which was the second best in league history with about 97% capacity leaguewide to this point. Ten teams entered Thursday having sold out every home game so far this season – the Boston Celtics, Cleveland Cavaliers, Golden State Warriors, Houston Rockets, Miami Heat, New York Knicks, Oklahoma City Thunder, Phoenix Suns, San Antonio Spurs and Utah Jazz. Some other teams, such as Atlanta and Charlotte, are up nearly 10% over last year’s attendance numbers.
via ESPN