By Anthony Gharib | ESPN, 2025-10-21 00:00:00
由生成式人工智能翻译，译文内容可能不准确或不完整，以原文为准。
2024-25 NBA赛季各大奖项得主的球衣，在开赛周将会呈现一些不同。
诸如谢伊·吉尔杰斯-亚历山大 (Shai Gilgeous-Alexander)（MVP）、埃文·莫布里 (Evan Mobley)（年度最佳防守球员）和斯蒂芬·卡斯尔 (Stephon Castle)（年度最佳新秀）等球员，届时会将各自所获奖项的奖杯图标缝制在球衣正面的 Nike swoosh 标志上方。
入选最佳阵容、最佳新秀阵容和最佳防守阵容的球员也将佩戴特定的臂章。不过，个人奖项的优先级将高于团队荣誉臂章。例如，尽管吉尔杰斯-亚历山大入选了 NBA 最佳阵容第一阵容，但他将只佩戴 MVP 臂章。
球员们将仅在赛季揭幕战中佩戴该臂章，共有 35 名球员参与其中。这些球衣随后将在赛季期间，由 NBA 官方比赛实着装备合作方苏富比 (Sotheby’s) 进行拍卖。每位球员自己也将获得一套球衣以作留念。
克利夫兰骑士队主教练肯尼·阿特金森 (Kenny Atkinson)（年度最佳教练）和俄克拉荷马雷霆队执行副总裁兼总经理萨姆·普雷斯蒂 (Sam Presti)（年度最佳高管）则将佩戴领针，以彰显他们的成就。
据 NBA 赛场与品牌合作部门主管克里斯托弗·阿里纳 (Christopher Arena) 透露，联盟意识到一些获得个人奖项的球员并未得到属于他们的高光时刻。阿里纳举例说，年度最佳新秀奖项公布时，获奖者可能正在度假。而 MVP 或年度最佳防守球员则更有可能在季后赛期间，在主场观众面前举起奖杯。
随着 NBA 希望重点宣传其在 2022 年 12 月公布的全新奖杯图标，这个臂章创意便应运而生。
“我们希望让人们更多地关注这些奖杯是什么、它们长什么样，并给获奖球员一个属于他们的时刻。当然，我是否认为他们在赛季首场比赛中都会因此获得全场起立鼓掌？也许不会，”阿里纳告诉 ESPN。“但那一天，当他们走进赛场，看到球衣上的奖杯臂章时，他们会记起自己所取得的成就，而这或许会成为那一晚的动力。”
这是一个首创的项目，与 Fanatics/Topps 的计划有所不同——后者曾为每位 NBA 新秀的首场比赛设计了首秀臂章，并为 MVP、年度最佳防守球员和年度最佳新秀的球衣背面印上贯穿整个赛季的金色标志。不过，联盟确实从中汲取了灵感。
NBA 对臂章并不陌生——在 NBA 总决赛或圣诞大战等特殊场合，球衣上都会出现它们的身影。但这一次，是联盟为表彰球员所做的前所未有的举措。
每一座个人奖项的奖杯都以前辈球员的名字命名，其臂章上也体现了独特的图像设计。例如，为联盟最有价值球员颁发的迈克尔·乔丹 (Michael Jordan) 杯，其臂章上就有一个球员腾空跃起的形象。奖杯底座为五边形，旨在致敬乔丹所获得的五次常规赛 MVP。
吉尔杰斯-亚历山大球衣上的臂章也同样设计成了五边形。莫布里球衣上的臂章则是一名球员呈防守姿态，这与他所获得的哈基姆·奥拉朱旺 (Hakeem Olajuwon) 杯的造型有异曲同工之妙。
杰伦·布伦森 (Jalen Brunson)（年度关键球员）、斯蒂芬·库里 (Stephen Curry)（特威曼-斯托克斯年度队友奖）、佩顿·普理查德 (Payton Pritchard)（年度最佳第六人）、戴森·丹尼尔斯 (Dyson Daniels)（年度最快进步球员）和朱·霍勒迪 (Jrue Holiday)（体育精神奖）的情况也同样如此。他们各自的臂章也包含了其所获奖项奖杯的专属元素。
联盟将密切关注球员和球迷的反应，并希望臂章计划能够成为一项长期传统。
“我们希望这能成为一项传统。这样，当一名球员获奖后，无论他是否有机会亲手举起奖杯，他都会知道：下个赛季，我将得到一枚臂章，”阿里纳说道。
他还强调了将最佳阵容成员纳入该计划的重要性。阿里纳指出，NBA 最佳阵容只有 15 名成员，而全明星则有 24 人，他称这 15 人是“精英中的精英”。他补充说，回顾一名球员的职业生涯时，入选最佳阵容的次数是最先被提及的成就之一。
和其他一些奖项一样，球员们往往无法因这项特殊成就而充分享受被认可的喜悦。
“就我们的颁奖流程和时间安排而言，这（最佳阵容）几乎是我们最后公布和讨论的奖项。因此，它没能像我们之前谈到的那样得到应有的赞誉……”他说道。“这 15 名球员是那一年联盟中当之无愧的最佳球员，我们认为这值得用一枚臂章来表彰。”
这个想法在夏天经过数周的商议后最终成形。联盟研究了臂章的多个可选位置，尽管 NBA 球衣上特定臂章的位置通常有明确规定。
联盟曾讨论过将臂章置于球衣背面球员姓名的上方，那里通常是拉里·奥布莱恩杯图标的位置，用以展示球队赢得的总冠军数量。然而，由于冠军奖杯图标位于中心，再增加臂章会导致整体布局偏离中心，决策者们难以决定是该将它移到左边还是右边。肩带也是一个备选方案，但那个位置通常为纪念性标志所保留。
最终，他们选定了球衣正面右侧、Nike swoosh 标志上方的位置。
“我们热爱我们的奖杯，热爱我们建立的传统，也热爱这份传承。我们希望这些奖杯能成为标志性的象征，”阿里纳说。“因此，我们希望通过这次直接的展示，能让人们将这些元素联系起来，让我们的奖杯像体育界其他任何奖杯一样备受尊崇。”
点击查看原文：NBA award winners to wear special jersey patches for season debut
NBA award winners to wear special jersey patches for season debut
The uniforms of award winners from the 2024-25 NBA season will look a little different for opening week.
Players such as Shai Gilgeous-Alexander (MVP), Evan Mobley (Defensive Player of the Year) and Stephon Castle (Rookie of the Year) will have their respective trophy icons sewn above the Nike swoosh on the front of their uniforms.
Members of the All-NBA, All-Rookie and All-Defensive teams will also don a specific patch. However, individual awards have precedence over that one. For example, Gilgeous-Alexander will only wear an MVP patch, although he was named to the All-NBA first team.
The patch will be worn only for their season debut, with 35 different players set to wear one. The uniform will then be auctioned off by Sotheby’s, the official game-worn source of the NBA, during the season. Each player will receive a uniform to keep.
Cleveland Cavaliers head coach Kenny Atkinson (Coach of the Year) and Oklahoma City Thunder executive vice president and general manager Sam Presti (Executive of the Year) will wear lapels to acknowledge their accomplishments.
According to Christopher Arena, head of on-court and brand partnerships of the NBA, the league recognized how some players who win individual awards don’t get their moment of recognition. The Rookie of the Year may be on vacation when the award is announced, Arena referenced. The MVP or Defensive Player of the Year likely gets to hoist the trophy in front of his home crowd during the playoffs.
With the NBA looking to highlight its trophy icons announced in December 2022, the patch idea came to life.
“We wanted to shine a little bit of a light on what those trophies are, what they look like and give those players a little moment. Now, do I think at the first game of the year they’re all gonna get out there and get a standing ovation? Maybe not,” Arena told ESPN. “But they’re gonna walk in that day, they’re gonna see that trophy patch on their jersey and they’re gonna remember that that’s what they did and maybe it’s motivation for that one night.”
It’s a first-of-its-kind program separate from that of Fanatics/Topps, which organized debut patches for every NBA rookie’s first game and gold logos on the back of the MVP, Defensive Player of the Year and Rookie of the Year award winner uniforms for the entire season. However, the league drew inspiration from it.
The NBA is no stranger to patches – they’ve been featured on uniforms for special occasions like the NBA Finals or Christmas Day games. But this is the furthest the league has gone for player recognition.
Each individual award trophy is named after a former player and features specific iconography on the patch. The Michael Jordan Trophy for the league’s most valuable player has a player leaping in the air. The base also has five sides in a nod to Jordan’s league MVPs.
The patch on Gilgeous-Alexander’s uniform is similarly designed with five sides. Mobley’s uniform patch is a player in a defensive stance, sharing similarities with the Hakeem Olajuwon Trophy he received.
It will be the same for Jalen Brunson (Clutch Player of the Year), Stephen Curry (Twyman-Stokes Teammate of the Year), Payton Pritchard (Sixth Man of the Year), Dyson Daniels (Most Improved Player of the Year) and Jrue Holiday (Sportsmanship Award). Their patches also have elements specific to their award trophy.
The league will track how the players and fans respond with hopes of the patches being a long-term inclusion.
“We want this to be a tradition, so when a player does win an award and he does have the opportunity to hold the trophy up or not, he knows that next season, I’m getting a patch,” Arena said.
He also emphasized the inclusion of All-NBA team members in the program. With there being 15 All-NBA members as opposed to 24 NBA All-Stars, Arena called the 15-member group “elite.” He added that one of the first things mentioned when looking back at a player’s career is their All-NBA team appearances.
No different than other awards, players aren’t able to bask in recognition for this specific accomplishment.
“Just by the way it works out and how we issue awards, it’s sort of the last thing we issue and we talk about. And so it doesn’t get the flowers like we were talking about …,” he said. “These 15 guys accordingly were the best in the league that year and we thought that was worthy of a patch.”
The idea came together over the summer with weeks of deliberation. The league looked at various options for locations, though NBA uniforms have a concrete placement for specific patches.
The league had discussions about featuring the patch on the back of the jersey above a player’s last name, which holds the Larry O’Brien Trophy icon, indicating how many championships a franchise has won. However, with the trophy in the center, adding the patch made it off-center with decision-makers struggling to identify if they should move it left or right. A shoulder stripe was also an option. However, it’s typically reserved for commemoration.
Eventually, they landed on the right side of the uniform above the Nike swoosh.
“We love our trophies. We love the tradition we’ve built. We love the consistency. The icons that we want them to become,” Arena said. “And so we’re hoping by giving them some front-facing exposure here, that people will start to connect the dots and they’ll be as revered as any other trophy in sports.”
By Anthony Gharib | ESPN, via ESPN