By Marilyn Dubinski | Pounding The Rock (PtR), 2025-09-11 22:53:17
由生成式人工智能翻译，译文内容可能不准确或不完整，以原文为准。
随着球迷们逐渐从有线电视转向流媒体服务，NBA 一直在努力紧跟这一潮流。在最近几个赛季，有线电视之外的选择包括 NBA 联盟通行证（NBA League Pass，前提是你不身处主队所在市场）以及转播地方或全国比赛频道的流媒体服务。有时，如果比赛在某个不知名的地方频道播出或遭遇禁播，球迷们会运气不佳，但总的来说，观看大部分比赛还是可以应付的。
然而，从即将到来的新赛季开始，NBA 将进一步扩大其转播版图，甚至可能已经有些过火了。随着 NBC 重返 NBA 转播界（而 TNT 出局），比赛现在也将在 Peacock 上进行流媒体播放，这意味着球迷们又得多付一个流媒体服务的费用才能收看部分比赛。Amazon Prime 也加入了这场流媒体混战，虽然更多人可能已经拥有该服务，但这仍然让那些希望尽可能多看比赛的球迷们，不得不在手机里装上一长串不同的应用程序。
在昨日的理事会会议后，NBA 总裁亚当·萧华 (Adam Silver) 在新闻发布会上被问及球迷对观看 NBA 比赛成本日益上涨的担忧。只能说，他处理这个问题的方式，完全不像一位需要观众的总裁应有的样子。
亚当·萧华表示，那些负担不起流媒体服务费用的球迷仍然可以免费观看精彩集锦，并称 NBA 是一项“以集锦为核心的运动”。
(消息来源：@ ohnohedidnt24 )
— NBACentral (@ TheDunkCentral) September 10, 2025
“我们有海量的内容，人们基本上可以免费观看。我的意思是，这在很大程度上是一项以集锦为核心的运动。所以，无论是 Instagram、TikTok、Twitter，你能想到的任何平台，甚至是《纽约时报》(New York Times)，只要其内容不在付费墙后面，就有海量的内容可供观看。YouTube 是另一个例子，它基于广告模式，消费者可以免费观看。”
在他友善谦逊的声调掩盖下，他基本上是告诉那些负担不起所有这些流媒体服务的球迷们，去社交媒体上看集锦吧。这番话揭下了他友善的面具，此前他一直试图表现得比其前任大卫·斯特恩 (David Stern) 更加“亲民”。然而在这件事上，萧华显得与斯特恩并无二致。当他本应努力吸引尽可能多的观众时——尤其是在现场观赛成本不断攀升的背景下——他却可能正在疏远一部分球迷，基本上是在说，如果你负担不起 5-10 种不同的流媒体服务，那是你自己的问题。
尽管他回应中引发病毒式传播的部分，很可能并非他想要表达的效果，但他接着确实表示，他听到了这些担忧，并将继续与供应商合作解决高昂的流媒体费用问题，联盟不希望因此疏远球迷。你可以在这里看到完整的问答内容。如果能重来一次，他大概会选择略去那段话。我也认为，这部分原因在于他与许多球迷的视角不同；他是从联盟的全局视角来看待比赛的，认为总有“某些比赛”可看，但他不一定考虑到了那些只想看自己主队比赛的球迷。
我承认，我个人并未受到这个问题的影响。我仍在使用有线电视，而且因为我住在休斯顿，我还付费购买了联盟通行证来观看马刺队的比赛，所以我可以轻松地看到马刺的每一场比赛，无论是地方台还是全国直播。（即便这意味着我每个赛季要忍受四次火箭队的转播，真倒胃口。）但我完全理解这对球迷来说是多大的挑战，特别是对于那些身处圣安东尼奥市场但没有有线电视的球迷。联盟通行证会对本地市场禁播，所以你可能需要六种不同的流媒体服务才能看全所有比赛，而且这些服务通常也没什么别的用处（本地转播通常在 FanDuel、KENS 5 和 CW，再加上全国直播的 ESPN，以及现在的 Peacock 和 Amazon）。
没有人想说萧华是一位糟糕的总裁，或是与普通球迷脱节，但这对他而言绝非一个光彩的时刻，并且因种种负面原因而在网上疯传。我们拭目以待他是否会重新回应这个问题。但与此同时，希望马刺球迷本赛季能够尽可能顺利地观看到更多比赛。球队的前景是近年来最光明的，这应该是一个值得观看完整比赛，而不仅仅是集锦的赛季。
点击查看原文：Adam Silver tells fans concerned about the cost of streaming to “watch highlights”
Adam Silver tells fans concerned about the cost of streaming to “watch highlights”
As fans have begun moving away from cable TV to streaming services, the NBA has been trying to keep up. In recent seasons, the options outside of cable included NBA League Pass (if you’re outside your team’s market) and streaming services for any local or national channels that games may be on. Sometimes, fans were out of luck if games were on some random local channel or blocked by blackouts, but for the most part it was manageable to consume most games.
However, beginning this upcoming season, the NBA is expanding its reach even more, to the point that it has possibly gone too far. With NBC returning to the NBA broadcasting world (and TNT out), games will now also be streamed on Peacock, so that’s yet another streaming service fans will have to pay for to catch some games. Amazon Prime has also been added to the streaming mix, which, while more people may have it, still adds to the ever-increasing lists of different apps needed by fans who want to watch as many games as possible.
NBA Commissioner Adam Silver was asked about fans’ concern over the rising cost of watching the NBA in a press conference following a governors meeting yesterday, and let’s just say he did not exactly handle it they way a you would expect a commissioner who needs viewers would.
Adam Silver says fans who can’t afford streaming services to watch NBA games can still watch free highlights, calling the NBA a “highlight sport.”
(h/t @ ohnohedidnt24 )
— NBACentral (@ TheDunkCentral) September 10, 2025
“There’s a huge amount of our content that people can essentially consume for free. I mean this is very much a highlights-based sport. So Instagram, TikTok, Twitter you name it. Any service, the New York Times for that matter to the extent that your content is not behind a paid firewall. There’s an enormous amount of content out there. YouTube, another example that is advertising based that consumers can consume.”
Masked behind his friendly, humble voice, he essentially tells fans who can’t afford all these streaming services to get on social media and watch highlights. It pulls back the mask of a nice man who has tried to appear as more “for the people” than his predecessor, David Stern, ever was. Instead, Silver comes across as no better here. Where as he should be trying to bring in as many viewers as possible, especially as the cost to attend games rise, he’s potentially alienating some, basically saying it’s your own problem if you can’t afford 5-10 different streaming services.
While this was the part of his response that went viral and likely did not come out the way he wanted, he did go on to say he hears the concerns and will continue to work with providers to address high streaming costs, and that they don’t want to disenfranchise fans. You can see the entire question and response here. If he could go back and answer again, he’d probably just leave out that one part. I also believe this is partially a result of him having a different view than many fans; he sees watching games from a league-wide perspective, as in there’s always “something” out there to watch, but he’s not necessarily thinking about fans who just want to watch their own team.
I admit I’m a not someone who is impacted by this issue. I still have cable, plus I pay for League Pass to watch the Spurs since I live in Houston, so I have easy access to every Spurs game, be it locally or nationally televised. (Even if I have to watch the Rockets’ broadcast four times per season. Yuck.) But I completely understand what a challenge this is, especially for fans who are in the San Antonio market but don’t have cable. League Pass is blacked out, so you need potentially six different streaming services to get all the games, and not always ones you’d use for much else (usually FanDuel, KENS 5 and CW for local broadcasts, plus ESPN and now Peacock and Amazon for nationally televised games).
No one is here to say Silver is a bad commissioner and out of touch with the average fan, but this was not a great moment for him and has gone viral for all the wrong reasons. We’ll see if he re-addresses the issue, but in the meantime, hopefully Spurs fans will be able to watch as many games as possible without much issue this season. Things are looking brighter than they have in years, and it should be a season worth watching the entire game, not just highlights.
By Marilyn Dubinski, via Pounding The Rock