[SAEN] 托尼·帕克 (Tony Parker) 价值1650万美元豪宅因凯·塞纳特 (Kai Cenat) 获“全球曝光”

By Rhyma Castillo, Staff writer | San Antonio Express-News (SAEN), 2025-07-25 09:23:53

由生成式人工智能翻译,译文内容可能不准确或不完整,以原文为准。

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NBA球星托尼·帕克 (Tony Parker) 价值1650万美元的阿纳夸泉庄园内设水上乐园。

这栋位于伯尔尼 (Boerne) 派克路 (Rue Parker) 9号的豪宅,在2021年首次挂牌出售时要价1950万美元,2024年又降价至1650万美元再次挂牌,但至今仍待出售。

然而,据居住在休斯敦的房产经纪人欧文·尼古拉斯 (Erwin Nicholas) 透露,这处房产很快就会售出。尼古拉斯 (Nicholas) 以“地产先生”为名开展业务。

“我无意贬低之前代理此房产的任何其他经纪公司,”尼古拉斯 (Nicholas) 对《快报新闻》 (Express-News) 表示,“我只是认为……当你拥有一处如此独特的房产时,你就必须采取一些极具娱乐性的推广方式。”

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NBA球星托尼·帕克 (Tony Parker) 价值1650万美元的阿纳夸泉庄园正在待售。

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NBA球星托尼·帕克 (Tony Parker) 价值1650万美元的阿纳夸泉庄园正在待售。

尼古拉斯 (Nicholas) 表示,通过邀请病毒式Twitch直播主凯·塞纳特 (Kai Cenat) 在七月份一整个月内,入住帕克 (Parker) 的这处顶级豪宅,并每日进行长达12小时的直播,他正在为这栋豪宅带来“应有的市场曝光度”。

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NBA球星托尼·帕克 (Tony Parker) 价值1650万美元的阿纳夸泉庄园正在待售。

圣安东尼奥马刺队 (San Antonio Spurs) 和NBA传奇球星帕克 (Parker) 自2021年起一直试图出售这处占地53英亩的丘陵地带庄园,最初由苏富比 (Sotheby’s) 代理挂牌。在2023年撤下市场后,该豪宅于2024年再次由苏富比 (Sotheby’s) 重新挂牌,最终于2025年转由尼古拉斯 (Nicholas) 代理。

“我根本不相信我们今天所使用的传统营销标准,”尼古拉斯 (Nicholas) 说,他强调了像塞纳特 (Cenat) 这样的人物所能带来的“竞争优势”。

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NBA球星托尼·帕克 (Tony Parker) 价值1650万美元的阿纳夸泉庄园正在待售。

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NBA球星托尼·帕克 (Tony Parker) 价值1650万美元的阿纳夸泉庄园正在待售。

塞纳特 (Cenat) 是AMP流媒体创作者集体的一员,以其病毒式社交媒体特技而闻名,已在 Twitch 上积累了1850万粉丝,在 Instagram 上拥有1550万粉丝,在 TikTok 上也有1950万粉丝。自7月1日起,塞纳特 (Cenat) 每天从帕克 (Parker) 的房产进行长达12小时的直播——帕克 (Parker) 本人也参与了首次直播。

“像托尼 (Tony) 这样的客户,他们的可贵之处在于思想非常开放。他是一位极其精明、非常老练的商人,”尼古拉斯 (Nicholas) 说。“这次机会在激发兴趣方面非常有效。”

据尼古拉斯 (Nicholas) 透露,这种病毒式营销策略已带来他所追求的“全球曝光度”,并且正在吸引各种各样的潜在买家——从娱乐界人士和运动员,到家庭用户和企业高管。

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NBA球星托尼·帕克 (Tony Parker) 价值1650万美元的阿纳夸泉庄园正在待售。

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NBA球星托尼·帕克 (Parker) 价值1650万美元的阿纳夸泉庄园正在待售。

“这提供了一个在美国购得一处非常独特房产的机会,”尼古拉斯 (Nicholas) 说。“独特”一词无疑是帕克 (Parker) 房产的恰当描述。

这处广阔庄园的室外设施包括一个温室、一个果园、一个乌龟围栏、一个药草园,甚至还有一个完整的水上乐园。豪宅内部,这座西班牙风格的别墅拥有四间卧室和三间浴室,以及一个电影院、健身房、篮球场、街机娱乐区、专业级厨房等等。

欲了解更多关于参观此房产的信息,请访问 尼古拉斯 (Nicholas) 为该房产提供的经纪页面

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NBA球星托尼·帕克 (Tony Parker) 价值1650万美元的阿纳夸泉庄园正在待售。

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NBA球星托尼·帕克 (Tony Parker) 价值1650万美元的阿纳夸泉庄园正在待售。

点击查看原文:Tony Parker's $16.5M mansion gets 'global exposure' from Kai Cenat

Tony Parker’s $16.5M mansion gets ‘global exposure’ from Kai Cenat

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NBA Tony Parker’s $16.5 million Anaqua Springs mansion has its own water park.

After initially hitting the market for $19.5 million back in 2021 — and again for a reduced $16.5 million price tag in 2024 — Tony Parker’s $16.5 million mansion at 9 Rue Parker in Boerne is still up for grabs.

But according to Erwin Nicholas, a Houston-based property broker who does business as “Mr. Real Estate,” it won’t be for long.

“No shade to any other brokerages listing it before,” Nicholas told the Express-News, “I just think that … when you have a very unique property like this, you just have to do something that is extremely entertaining.”

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NBA Tony Parker’s $16.5 million Anaqua Springs mansion is up for grabs.

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NBA Tony Parker’s $16.5 million Anaqua Springs mansion is up for grabs.

By tappingviral Twitch live streamer Kai Cenat to live in and conduct 12-hour daily live streams from inside Parker’s premier property during the entire month of July, Nicholas says, he’s giving the mansion the “marketability that it deserves.”

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NBA Tony Parker’s $16.5 million Anaqua Springs mansion is up for grabs.

Parker, a San Antonio Spurs and NBA legend, has been trying to offload the 53-acre Hill Country estate since 2021, originally listing it with Sotheby’s. After falling off the market in 2023, the mansion was once again re-listed with Sotheby’s in 2024 before ultimately ending up with Nicholas in 2025.

“I just don’t believe in traditional marketing standards that we use today,” Nicholas said, emphasizing the “competitive advantage” that a figure like Cenat could bring to the table.

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NBA Tony Parker’s $16.5 million Anaqua Springs mansion is up for grabs.

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NBA Tony Parker’s $16.5 million Anaqua Springs mansion is up for grabs.

Cenat, a member of the AMP streamer-creator collective who’s known for his viral social media stunts, has amassed 18.5 million Twitch followers, 15.5 million Instagram followers and 19.5 million TikTok followers. Since July 1, Cenat has been live streaming from Parker’s property for 12 hours a day — with Parker himself joining in on the first video.

“The beautiful thing about clients like Tony is that they’re very open-minded. He’s an extremely sharp businessman, very savvy,” Nicholas said. “The opportunity has been very effective in terms of sparking interest.”

According to Nicholas, this viral marketing strategy has resulted in the “global exposure” he aimed for, and it’s drawing in a wide variety of prospective buyers — from entertainers and athletes, to families and corporate executives.

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NBA Tony Parker’s $16.5 million Anaqua Springs mansion is up for grabs.

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NBA Tony Parker’s $16.5 million Anaqua Springs mansion is up for grabs.

“It’s lending itself to be a very unique opportunity to acquire a property in the U.S.,” Nicholas said. “Unique” is certainly an adequate descriptor for Parker’s property.

The expansive estate’s outdoor features include a greenhouse, a fruit orchard, a tortoise enclosure, an herb garden and even a full-blown water park. On the inside, the Spanish-style mansion itself has four bedrooms and three bathrooms, along with a movie theater, gym, basketball court, arcade space chef-grade kitchen and more.

For more information on viewing this property, visit Nicholas’ broker page for the property here.

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NBA Tony Parker’s $16.5 million Anaqua Springs mansion is up for grabs.

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NBA Tony Parker’s $16.5 million Anaqua Springs mansion is up for grabs.

By Rhyma Castillo, Staff writer, via San Antonio Express-News