By Tom Orsborn, Staff writer | San Antonio Express-News (SAEN), 2025-06-24 11:08:29
由生成式人工智能翻译，译文内容可能不准确或不完整，以原文为准。
2025年6月24日星期二，在圣安东尼奥冰霜银行中心举行的新闻发布会上，马刺体育娱乐公司事务合伙人彼得·J·霍尔特 (Peter J. Holt) 与Ledger首席执行官帕斯卡尔·戈蒂埃 (Pascal Gauthier) 握手，宣布马刺队与Ledger建立合作关系。
作为马刺队持续努力从其所谓的“传统豪门”转型为“具有影响力的全球品牌”的一部分，球队于周二宣布，其球衣将佩戴由法国数字资产安全公司Ledger提供的补丁，此前双方已签署了一份为期多年的赞助协议。
“马刺队一直拥有令人难以置信的国际影响力，这只是我们进一步巩固并确立我们作为全球企业地位的又一步，”马刺队经营合伙人彼得·J·霍尔特在冰霜银行中心举行的新闻发布会上表示。球员哈里森·巴恩斯 (Harrison Barnes) 和凯尔登·约翰逊 (Keldon Johnson) 在会上身着带有Ledger标志的球衣进行了展示。
此次合作也延续了球队在2023年NBA选秀大会上以状元签选中法国篮球新星维克托·文班亚马 (Victor Wembanyama) 后，致力于加强与法国联系的努力。
这位21岁的全明星中锋是继名人堂成员托尼·帕克 (Tony Parker) 和鲍里斯·迪奥 (Boris Diaw) 之后，又一位效力于马刺队的令人印象深刻的法国球星。
自1976年进入NBA以来，共有七名法国球员曾为马刺队效力。
“我们与法国篮球渊源深厚，今年1月我们在巴黎打比赛时，马刺队所受到的热烈欢迎大家都有目共睹，”马刺队首席执行官R.C.布福德 (R.C. Buford) 表示。
此次交易的财务条款并未披露，但有消息人士称这对马刺队来说是一笔“大买卖”，其价值“远超”俱乐部在2018年宣布的与冰霜银行的初始球衣补丁赞助协议。
Ledger董事长兼首席执行官帕斯卡尔·戈蒂埃表示，这家拥有11年历史的公司自豪地宣称其保护着全球超过20%的加密货币，并且其安全平台被全球70多个组织使用，将从此次交易的市场营销方面受益匪浅。
“马刺队所提供的性价比非常高，”戈蒂埃说。“你获得了数十亿次的曝光，数亿双眼睛关注着马刺队，关注着他们的球衣。
“而且维克托作为NBA的门面人物，他总是活跃在全球各地。他前几天还在中国，在仅仅（两个赛季）之后，他已经是一位超级巨星了，我们可以期待他再打20个赛季。”
自2024年与总部位于奥斯汀的金融科技公司Self Financial的两年协议结束后，马刺队一直没有球衣广告赞助商。
上赛季，马刺队、夏洛特黄蜂队和洛杉矶快船队是仅有的三支没有球衣补丁合作伙伴的NBA球队，对此霍尔特表示他并不介意。
“我们做任何事情都不是出于稀缺感，也不是出于‘嘿，我们必须完成某项任务，因为哦，所有其他NBA球队都有赞助商，我们会错过机会’，”霍尔特说。“那不是我们的风格。我们希望在恰当的时机找到合适的合作伙伴。这次合作就是最好的体现。”
2024年4月9日星期二，在田纳西州孟菲斯举行的NBA篮球比赛上半场，圣安东尼奥马刺队中锋维克托·文班亚马 (1号) 正在比赛。马刺队周一在新闻发布会上宣布与法国数字资产安全公司Ledger达成球衣补丁赞助协议。此次合作延续了马刺队加强与文班亚马祖国法国联系的努力，文班亚马是2023年选秀的状元秀。（美联社照片/布兰登·迪尔）
布福德表示：“重要的是找到合适的合作伙伴。与Ledger的合作，我们感觉它极大地彰显了我们的许多价值观和深厚的历史底蕴，而Ledger正是一个创新且面向未来的国际品牌。他们是我们商业模式的重要组成部分。”
据CNBC.com本月报道，根据第三方数据公司SponsorUnited的数据，NBA球队2024-25赛季的赞助收入达到了16.2亿美元，较2023-24赛季增长了8%，较五年前的8.5亿美元增长了91%。
该数据公司的创始人兼首席执行官鲍勃·林奇 (Bob Lynch) 告诉CNBC.com，NBA收入增长的一个关键因素是球队球衣上赞助商补丁的普及。
Sportspro.com去年10月报道，大多数球衣补丁协议每年至少为球队带来500万美元的收入，而顶级的协议价值超过1000万美元。2021年9月，洛杉矶湖人队与韩国顶级食品公司Bibigo签订了一份为期五年的球衣补丁协议，价值超过1亿美元。
NBA于2017年引入的球衣补丁协议数量在上赛季同比增长一倍多。根据SponsorUnited的报告，今年共有六个首次与NBA球队合作的球衣赞助商，带来了超过8000万美元的新增支出。林奇表示，这些协议平均期限通常为三年。
“这有点像一场疯狂的争抢，旨在达成这些能够带来巨大关注和可观收入的协议，”林奇告诉CNBC.com。
除了赞助球衣补丁外，Ledger还将成为“马刺科技与篮球”项目的冠名合作伙伴，该项目利用体育和科技应用吸引10-14岁的参与者。
“我们非常高兴能够以如此重要的方式将Ledger引入美国和圣安东尼奥，”霍尔特说。“这将是一段令人惊喜且振奋的合作关系，未来几年对于马刺球迷来说将会非常精彩。”
Spurs players Harrison Barnes (40) and Keldon Johnson (0) high five young fans as they enter a press conference announcing the Spurs’ partnership with Ledger at Frost Bank Center in San Antonio, on Tuesday, June 24, 2025.
Pascal Gauthier, CEO of Ledger, right, talks with Spurs players Harrison Barnes (40) and Keldon Johnson (0) following a press conference announcing Ledger’s partnership with the Spurs at Frost Bank Center in San Antonio, on Tuesday, June 24, 2025.
Peter J. Holt, managing partner for Spurs Sports and Entertainment, speaks with journalists during a press conference announcing the Spurs’ partnership with Ledger at Frost Bank Center in San Antonio, on Tuesday, June 24, 2025.
From left: Sean Elliott, RC Buford, Keldon Johnson (0), Pascal Gauthier, Harrison Barnes (40), Ariel Wengroff, and Peter J. Holt pose for a photo following a press conference announcing the Spurs’’ partnership with Ledger at Frost Bank Center in San Antonio, on Tuesday, June 24, 2025.
RC Buford, CEO of Spurs Sports and Entertainment, speaks during a press conference announcing their partnership with Ledger at Frost Bank Center in San Antonio, on Tuesday, June 24, 2025.
Pascal Gauthier, CEO of Ledger, speaks during a press conference announcing their partnership with Ledger at Frost Bank Center in San Antonio, on Tuesday, June 24, 2025.
Pascal Gauthier, CEO of Ledger, speaks during a press conference announcing the company’s partnership with the Spurs at Frost Bank Center in San Antonio, on Tuesday, June 24, 2025.
Young fans watch a video introducing Ledger, a new sponsor of the Spurs, at Frost Bank Center in San Antonio, on Tuesday, June 24, 2025.
Peter J. Holt, managing partner for Spurs Sports and Entertainment, speaks during a press conference announcing the Spurs’ partnership with Ledger at Frost Bank Center in San Antonio, on Tuesday, June 24, 2025.
Peter J. Holt, managing partner for Spurs Sports and Entertainment, speaks during a press conference announcing the Spurs’ partnership with Ledger at Frost Bank Center in San Antonio, on Tuesday, June 24, 2025.
CANADA - 2025/05/29: In this photo illustration, the Ledger logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)
点击查看原文：Spurs announce new jersey patch sponsor in French firm Ledger
Spurs announce new jersey patch sponsor in French firm Ledger
Peter J. Holt, managing partner for Spurs Sports and Entertainment, shakes hands with Pascal Gauthier, CEO of Ledger, during a press conference announcing the Spurs’ partnership with Ledger at Frost Bank Center in San Antonio, on Tuesday, June 24, 2025.
As part of the Spurs’ continuing efforts to evolve from what they term a “legacy franchise” to a “formative global brand,” they announced Tuesday their jerseys will sport a patch promoting Ledger after the French digital asset security firm signed a multi-year sponsorship deal.
“The Spurs have always had incredible international engagement and this is just another step to reaffirm that and root ourselves as a global enterprise,” Spurs managing partner Peter J. Holt said at a news conference at the Frost Bank Center, where players Harrison Barnes and Keldon Johnson modeled jerseys sporting the Ledger logo.
The partnership also continues the franchise’s efforts to build strong ties with France after it selected French phenom Victor Wembanyama No. 1 overall in the 2023 NBA Draft.
The 21-year-old All-Star center is the latest in an impressive line of French stars who have played for the Spurs, a list that includes Hall of Famer Tony Parker and Boris Diaw.
In all, seven players from France have played for the Spurs since they entered the NBA in 1976.
“We have a long history with French basketball and you saw the excitement around the Spurs when we played in Paris in January,” Spurs CEO R.C. Buford said.
Financial terms of the deal were not disclosed, but a source described it as “big” for the Spurs and worth a “great deal more” than the initial jersey patch sponsorship deal with Frost Bank the club announced in 2018.
Ledger chairman and CEO Pascal Gauthier said the 11-year-old company, which boasts that it secures more than 20% of the world’s cryptocurrencies and that its security platform is used by more than 70 organizations worldwide, will benefit greatly from the transaction in terms of marketing.
“The value for money the Spurs presented is really good,” Gauthier said. “You’re buying like so many billions of impressions, so many hundreds of millions of eyeballs that are looking at the Spurs, looking at the jerseys.
“And with Victor being the face of the NBA, he’s out there all the time everywhere in the world. He was in China the other day, and he’s already a superstar after just (two seasons), and we can hope for 20 more seasons.”
The Spurs haven’t had a jersey patch sponsor since 2024 when their deal with Self Financial, the Austin-based financial technology firm, ended after two seasons.
The Spurs, the Charlotte Hornets and the Los Angeles Clippers were the only NBA teams without a patch partner last season, which Holt said did not bother him.
“We don’t do anything with a sense of scarcity or a sense of, hey, we have to get something done because, oh, all the rest of the NBA teams have something and we are going to miss out,” Holt said. “That’s not our style. We want to have the right partnerships at the right time. This is a perfect representation of that.”
San Antonio Spurs center Victor Wembanyama (1) plays in the first half of an NBA basketball game against the Memphis Grizzlies Tuesday, April 9, 2024, in Memphis, Tenn. The Spurs announced a jersey patch sponsorship with Ledger, a French digital asset security firm, in a news conference Monday. The partnership continues the Spurs’ efforts to strengthen their ties to France, the home country of Wembanyama, the No. 1 overall pick in 2023. (AP Photo/Brandon Dill)
Said Buford, “What was important was finding the right partner to be with. With Ledger, we feel like we really amplify a lot of the values and a lot of our foundational history with an international brand that is innovative and looking to the future. They’re an important part of our business model.”
NBA teams collected $1.62 billion in sponsorship revenue for the 2024-25 season, an increase of 8% since the 2023-24 campaign and 91% from $850 million five years ago, according to third-party data firm SponsorUnited, CNBC.com reported this month.
A key factor in the NBA’s rise in revenue is the proliferation of sponsor patches on team jerseys, Bob Lynch, founder and CEO of the data firm, told CNBC.com.
Most jersey patch deals are worth at least $5 million annually for teams, with the top end of the deals being worth north of $10 million, Sportspro.com reported last October. In September 2021, the Los Angeles Lakers and Bibigo, the top food company in Korea, entered a five-year jersey patch deal worth more than $100 million.
The number of jersey patch deals, which were introduced to the NBA in 2017, more than doubled year over year last season. There were six first-time NBA jersey partners, contributing more than $80 million in new spending this year, according to the SponsorUnited report. The deals typically run three years on average, Lynch said.
“It was sort of this mad dash to bring in these deals, which generate a lot of buzz and a lot of revenue,” Lynch told CNBC.com.
In addition to sponsoring the jersey patch, Ledger will become the presenting partner of Spurs Tech & Basketball, which uses sports and technology applications to engage participants ranging in age from 10-14.
“We’re really excited to bring Ledger into the USA and into San Antonio in a huge way,” Holt said. “It’s going to be an amazing and exciting partnership and the next couple of years are going to be really exciting for Spurs fans.”
By Tom Orsborn, Staff writer, via San Antonio Express-News