By Tom Orsborn, Staff writer | San Antonio Express-News (SAEN), 2025-06-23 22:31:53
由生成式人工智能翻译，译文内容可能不准确或不完整，以原文为准。
2023年12月6日，明尼苏达州明尼阿波利斯——圣安东尼奥马刺队1号球员维克托·文班亚马 (Victor Wembanyama) 在标靶中心对阵明尼苏达森林狼队的比赛第三节中。
据消息人士透露，马刺队将于周二公布一项球队球衣补丁赞助。
球队周一向媒体发布了一份新闻稿，邀请他们报道在丰田金融中心 (Frost Bank Center) 举行的一场“重大合作发布会”。球队表示，马刺队管理合伙人彼得·J·霍尔特 (Peter J. Holt)、马刺队首席执行官RC·布福德 (R.C. Buford) 以及“特邀贵宾”计划出席新闻发布会。
自2024年与总部位于奥斯汀的金融科技公司Self Financial的合作协议在两个赛季后到期以来，马刺队一直没有球衣补丁赞助商。
球队在2018年首次获得球衣补丁赞助，当时他们与丰田金融 (Frost Bank) 建立了合作。
上赛季，马刺队、夏洛特黄蜂队和洛杉矶快船队是NBA仅有的没有球衣补丁赞助商的球队。
CNBC.com本月报道称，根据第三方数据公司SponsorUnited的数据，NBA球队在2024-25赛季的赞助收入达到了16.2亿美元，比2023-24赛季增长了8%，比五年前的8.5亿美元增长了91%。
该数据公司的创始人兼首席执行官鲍勃·林奇 (Bob Lynch) 告诉CNBC.com，NBA收入增长的一个关键因素是球队球衣上赞助商补丁的普及。
Sportspro.com去年10月报道，大多数球衣补丁协议每年为球队带来至少500万美元的价值，而顶级协议的价值则超过1000万美元。2021年9月，洛杉矶湖人队与韩国顶级食品公司Bibigo达成了一项为期五年、价值超过1亿美元的球衣补丁协议。
上赛季，球衣补丁协议的数量比去年同期增长了一倍多，这些协议于2017年引入NBA。根据SponsorUnited的报告，今年共有六家首次合作的NBA球衣赞助商，贡献了超过8000万美元的新增支出。林奇表示，这些协议通常平均为期三年。
林奇告诉CNBC.com：“这就像是一场疯狂的冲刺，旨在引入这些协议，它们能带来大量关注和可观收入。”
点击查看原文：Spurs to unveil jersey patch sponsorship
Spurs to unveil jersey patch sponsorship
MINNEAPOLIS, MINNESOTA - DECEMBER 6: Victor Wembanyama #1 of the San Antonio Spurs looks on during the third quarter of the game against the Minnesota Timberwolves at Target Center on December 6, 2023 in Minneapolis, Minnesota.
The Spurs will unveil a sponsorship for a team jersey patch on Tuesday, sources said.
The team sent out a release to media outlets Monday to invite them to cover a “major partnership announcement” at an event at the Frost Bank Center. Spurs managing partner Peter J. Holt, Spurs CEO R.C. Buford and “special VIP guests” are scheduled to participate in the news conference, the team said.
The Spurs haven’t had a jersey patch sponsor since 2024 when their deal with Self Financial, the Austin-based financial technology firm, ended after two seasons.
The team gained its first jersey patch sponsorship in 2018 when it teamed with Frost Bank.
The Spurs, the Charlotte Hornets and the Los Angeles Clippers were the only NBA teams without a patch partner last season.
NBA teams collected $1.62 billion in sponsorship revenue for the 2024-25 season, an increase of 8% since the 2023-24 campaign and 91% from $850 million five years ago, according to third-party data firm SponsorUnited, CNBC.com reported this month.
A key factor in the NBA’s rise in revenue is the proliferation of sponsor patches on team jerseys, Bob Lynch, founder and CEO of the data firm, told CNBC.com.
Most jersey patch deals are worth at least $5 million annually for teams, with the top end of deals being worth north of $10 million, Sportspro.com reported last October. In September 2021, the Los Angeles Lakers and Bibigo, the top food company in Korea, entered a five-year jersey patch deal worth more than $100 million.
The number of jersey patch deals, which were introduced to the NBA in 2017, more than doubled year over year last season. There were six first-time NBA jersey partners, contributing more than $80 million in new spending this year, according to the SponsorUnited report. The deals typically run three years on average, Lynch said.
“It was sort of this mad dash to bring in these deals, which generate a lot of buzz and a lot of revenue,” Lynch told CNBC.com.
By Tom Orsborn, Staff writer, via San Antonio Express-News